CHOO Zhi Min

Lecturer & Consultant, Digital Innovation & Design Practice


Zhi Min assists in the development of the practice for Service Innovation, in the area of research and development, experiment design and workshop development. He has worked in the past 7 years in developing web-based software system, in traditional waterfall methodology and agile methodology. He does research in web 2.0 and social media and has practical experience in using them in experiment and workshop development. He also develops and conducts the software configuration management workshop for the Master of Technology course.

Educational Qualifications/Professional Certifications

  • M.Eng., Nanyang Technological University (2002)
  • GradDipSA, National University of Singapore (2002)
  • MTech (Software Engineering), National University of Singapore (2008)

Academic and Professional Experience

  • Software Engineer–Service Innovation Practice, National University of Singapore, December 2009 – Present.
  • Software Engineer–IT Services, National University of Singapore, December 2003 – November 2009.
  • Management Support Officer Grade VI–IT Services, National University of Singapore, December 2002 – December 2003.

Membership and Professional Activities

  • Certified ScrumMaster, awarded October 2010.
  • The Open Group Architecture Framework (TOGAF) 8 Certified, 2008-2010.

Research Interests

  • Web 2.0 and social media.
  • Experiential computing.
  • User experience design.

Selected Publications

Journal Articles

  • Edvardsson, B., Ng, G., Choo, Z. M., Firth, R., & Ding, Y. (2011). “Does service-dominant design result in a better service system?” Journal of Service Management, Vol. 22 No. 4, pp. 540-556.
  • Edvardsson, B., Ng, G., Choo, Z. M., Firth, R., & Ding, Y. (2011). “How is a Service Based on Service-dominant Design Superior to Goods-dominant Design?” in Proceedings of 2011 International Joint Conference on Service Sciences in Taipei, Taiwan, IEEE, pp. 282-286.

Working Papers

  • Edvardsson, B., Ng, G., Choo, Z. M., Firth, R., & Ding, Y. (2011). “Why is service-dominant logic based service system better?”, working paper, Institute of Systems Science, National University of Singapore, Singapore, 20 December.

What I Teach

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