Annual Report 2022 Brand Revamp

Annual Report 2022 Brand Revamp

Officially unveiled by President Halimah Yacob, the new NUS-ISS brand and logo heralds the institute's commitment to accelerate digital excellence in its next phase of growth. The new logo comprises the abbreviation "ISS" stylised in an iconic and simple silhouette, with bold, dynamic curves that signify the institute's forward-thinking spirit and innovation, as it leads the way in creating pathways for digital talent to shape the next curve of change.


Project Timeline

Feb - Apr 2021
Rebranding Validation Workshops with Stakeholders including Alumni, Key Partners and Board Members
May - Jul 2021
Sharpening and finalisation of new NUS-ISS Brand Narrative in consulation with agency, Consulus
August 2021
Establishment of brand revamp project committee
September 2021
Project kick-off meeting
Oct 2021
Start of ITQ procurement process
November 2021
Awarding of project to creative agency Kingsmen
Dec 2021 - Feb 2022
Tweaking, refining and enhancing of logo design drafts
March 2022
Consultation of draft designs with professional (internal)
March 2022
Completion of final design iterations of logos after consultation with project committee
March 2022
- Presentation of logo design iterations to board members
- Vote of confidence for preferred logo design
May 2022
Approval of final selected logo by NUS President
November 2022
Official launch of new brand during Gala Dinner


New Brand Narratives

The Best-in-Class Guide to Shape Talents and Organizations for the Next Curve of the Digital Economy
Frame
Digital Guide
BEST-IN-CLASS DIGITAL GUIDES

We are best-in-class practitioners who believe in mentoring and coaching holistic futureready learners & organisations, equipping them with the skills and mindsets to ride the waves of disruption, and excel through complexity.
Condition
Bridge New Possibilities
WE BRIDGE NEW POSSIBILITIES

We guide individuals and organisations across bridges towards the future of limitless opportunities through diverse modalities of learning and providing the confidence needed for digital transformation.
Engagement
Co-create Digital Learning Ecosystem
WE CO-CREATE A DIGITAL LEARNING ECOSYSTEM

We work with the widest possible range of partners, leaders and learners, building cocreative relationships to inspire and shape solutions for our future digital economy.
Take-away
Create Pathways For Digital Talent
WE CREATE PATHWAYS FOR DIGITAL TALENTS TO SHAPE THE NEXT CURVE OF CHANGE.

We lead the way by building pathways for collective hearts and minds to shape the next curve of digital excellence.

Inspiration



Through the months of hard work, intensive focus groups and brainstorming with stakeholders, we are proud to present our new brand and logo. NUS-ISS' refreshed logo aims to capture its new purpose: to be the best-in-class guide to shape learners and organisations for the next curve of the digital economy.
It consists of the abbreviation "ISS" stylised in an iconic and simple silhouette, with bold, dynamic curves that signify the institute's forward-thinking spirit and innovation, as it leads the way in creating multiple and stackable pathways for digital talent to shape the next curve of change.


The logo refresh comes alongside NUS-ISS' brand transformation as it phases out the use of its former name, Institute of Systems Science at the National University of Singapore. Moving forward, the institute will go by its abbreviated name "NUS-ISS", as it repositions itself with a bold, new brand promise to become the best-in-class guide in equipping future-ready learners and organisations with the skills and mindsets to ride waves of disruptions and excel in a complex world.