Digital Product Strategy

Overview

Reference No	TGS-2020001460
Part of	Graduate Certificate in Designing and Managing Products and Platforms
Duration	3.7 days
Course Time	9.00am - 5.00pm
Enquiry	Please email ask-iss@nus.edu.sg for more details.

To optimise the learning experience of all participants, the class will only be conducted with enrolment of 8 - 20 participants.

Building a successful digital product requires more than just a great idea and the latest technology. A well-crafted strategy is essential for navigating the market. Understanding the competition and connecting with potential customers to establish market positioning are crucial steps in crafting the strategy. By combining a long-term marketing plan and a sustainable business model, these elements of product strategy help to launch a product that resonates with the target audience.

The DPS course is a practice-oriented course designed for product professionals and digital strategists looking to enhance their expertise in successful strategy formulation and execution.

Over four weeks, participants will learn to formulate a compelling product vision based on market research and develop a Go-To-Market strategy that drives customer adoption and loyalty. Through case discussions and team projects, participants will acquire the skills to develop strategies for launching and sustaining their digital products.

This course is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It also contributes to the Graduate Certificate in Designing and Managing Products and Platforms, which can be stacked towards a Master of Technology in Software Engineering.

Upcoming Classes

Class 1 02 Sep 2025 to 23 Sep 2025 (Full Time)

Duration: 3.7 days

Time:

09:00am to 05:00pm

Class 2 23 Feb 2026 to 17 Mar 2026 (Full Time)

Duration: 3.7 days

Time:

09:00am to 05:00pm

Key Takeaways

At the end of the course, participants will be able to:

Understand the challenges of the digital product eco-system that the product strategist operates in

Acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit

Demonstrate these understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

The course is designed for:

Managers and professionals in the digital product ecosystem involved in corporate planning, strategy, business, product or product portfolio management.

Prerequisites

Individuals new to product management must attend the Managing Digital Products course to build a strong foundation before registering for this course, unless they have prior years of relevant work experience in the project or product area.

As the course requires significant time investment outside of class sessions, participants should be prepared to dedicate 4-6 hours per week to case discussions and assessments.

What to Bring

No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.

If you are bringing a laptop, please see below for the tech specs:

	Minimum	Recommended
Computer and processor	1.6 GHz or faster, 2-core Intel Core i3 or equivalent	1.8 GHz, 2-core Intel Core i3 or equivalent
Memory	4 GB RAM	8 GB RAM
Hard Disk	256 GB disk size
Display	1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)
Graphics	Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).	DirectX 10 graphics card for graphics hardware acceleration
Others	An internet connection – broadband wired or wireless Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth A webcam or HD webcam - built-in or USB plug-in

What Will Be Covered

Develop a Compelling Digital Product Vision

Acquire the ability to create a compelling digital product vision by examining real-world scenarios and collaborating in teams. Enhance your skills in aligning business objectives with product outcomes through constructive feedback from peers and instructors.

Plan Digital Product Go-To-Market (GTM)

Master the essential components of a successful GTM strategy by developing a comprehensive product GTM plan tailored to your selected organisation (SO). Gain a thorough understanding of market positioning, execution, and strategic alignment.

Evaluate Product Growth and Exit Strategy

Delve into strategies for scaling a digital product and planning exit strategies. Complete your digital product strategy by considering growth opportunities and ensuring sustainability.

Fees & Subsidies

Fees for 2024

	Full Fee	Singaporeans & PRs (self-sponsored)
Full course fee	S$3300	S$3300
ISS Subsidy	-	(S$330)
Nett course fee	S$3300	S$2970
9% GST on nett course fee	S$297	S$267.30
Total nett course fee payable, including GST	S$3597	S$3237.30

Note:

All fees and subsidies are valid from January 2024, unless otherwise advised.
All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
From 1st January 2024, the GST will be increased to 9%.

Certificate

Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.

Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.

Course Resources

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