NICF- Digital Product Strategy

Overview

Building a successful digital product is more than just designing it, putting in the latest technology and putting it on the right platforms. The journey to developing a successful digital product strategy involves researching the market, the competition, conversing with your potential customers to formulate a sustainable market positioning, and a sustainable product business model. The long term messaging and marketing that comes out from that sustainable strategy will help you launch an amazing digital product that people loved to use.

Digital Product Strategy is a 3.7-day executive education programme (spread over 4 weeks) that will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment. 

This is a practice oriented course and will be facilitated by industry & ISS practitioners. Participant will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy. Participants are also expected to present the digital product strategy to an industry panel for assessment and for feedback and learning.
 
You will earn 15 PDUs (Technical : 2, Leadership: 8, Strategic: 5) upon successful completion of this course. For the purpose of PDU reporting, the ISS PMI® REP Provider Number is “2339”.



Upcoming Classes

Class 1 07 Mar 2019 to 28 Mar 2019 (Full Time)

Duration: 3.7 days

When:
Mar:
07, 14, 21, 28
Time:
9.00am - 5.00pm

Class 2 30 Jul 2019 to 20 Aug 2019 (Full Time)

Duration: 3.7 days

Time:
09:00am to 05:00pm

Class 3 07 Nov 2019 to 28 Nov 2019 (Full Time)

Duration: 3.7 days

Time:
09:00am to 05:00pm

Class 4 05 Mar 2020 to 26 Mar 2020 (Full Time)

Duration: 3.7 days

Time:
09:00am to 05:00pm



Key Takeways

Upon completion of the course, participants are expected to be able to:

  • understand the challenges of the digital product eco-system that the product manager operates in
  • acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
  • demonstrate these understanding and skills acquisition by working in team to develop and present their digital product strategy to a panel of industry product leaders for assessment
 



Who Should Attend

This course is intended for managers and professionals operating in the digital product eco-system, who needs to have a practice based course to equip themselves to develop and execute a digital product strategy.

Managers and professional working on corporate planning, strategy and business or product portfolio can also benefit.

Participants are expected to come from both corporate enterprises and start-ups, and are expected to interact to share views and experiences while working in their respective teams.
 
Pre-requisites

Participants with 3 to 5 years of working experience as project or product managers transitioning to a strategic role would benefit most from the course.  Participants also need to have a strong interest in digital product and services and how these enhances business competitiveness. 

This is an intensive, fully hands-on course, and participants are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.  

 
Participants are required to bring their own notebook PCs for the course to:

  • access e-resources such as course materials;
  • conduct online research and work on their assignments; and
  • contribute towards a greener environment. 
     



What Will Be Covered

All materials will be issued through NUS e-learning portal.

There will be a combination of pre-readings, case studies, lectures and workshops.

Product Vision Formulation

  • Operating in the new digital products eco-system
  • Understanding the landscape and the competition
  • Developing an inspiring product vision that guides the team
  • Business goals, key performance indicators (KPIs), and the product scorecard
  • Aligning to the organisation product portfolio
  • Workshop: Develop the Digital Product Vision

Developing the Go-To-Market (GTM) Strategy

  • Monetisating the digital product 
  • Digital product launch strategies 
  • Workshop: Develop Product GTM Strategy

Product Growth and Exit 

  • Minimum viable product (MVP) that is Simple, Lovable & Complete (SLC)
  • Extending to new or next market or feature
  • Building customer loyalty
  • Product end-of-life planning and management
  • Workshop: Develop the Full Digital Product Strategy

Industry Panel Presentation

  • Workshop: Present to Industry Panel
  • Individual Reflection 
Workshops are specially designed for participants to apply the knowledge and skills gained in developing a Digital Product Go-To-Market Strategy incrementally, which will culminate in group project presentations to the industry panel. Workshops and group project presentations are graded and form part of the assessment. 



Fees & Funding

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$3300

S$3300

S$3300

S$3300

SSG grant

-

(S$2310)

(S$2310)

(S$2310)

Nett course fee

S$3300

S$990

S$990

S$990

7% GST on nett course fee

S$231

S$69.30

S$69.30

S$69.30

Total nett course fee payable, including GST

S$3531

S$1059.30

S$1059.30

S$1059.30

Less additional funding if eligible under various schemes

-

-

(S$660)

(S$825)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$3531

S$1059.30

S$399.30

S$234.30


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$3300

S$3300

S$3300

S$3300

S$3300

SSG grant

-

(S$2310)

(S$2310)

(S$2310)

(S$2310)

Nett course fee

S$3300

S$990

S$990

S$990

S$990

7% GST on nett course fee

S$231

S$69.30

S$69.30

S$69.30

S$69.30

Total nett course fee payable, including GST

S$3531

S$1059.30

S$1059.30

S$1059.30

S$1059.30

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$660)

(S$825)

(S$660)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$399.30

S$234.30

S$399.30

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.




Certificate

Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment 

  • Participants will be assessed throughout the duration of the course.
  • Assessment Method: 4 group assessments, 1 individual assessment 
  • Passing Criteria:
  1. Group Assessments - Participants are to make active contribution to the group discussions and exercises, and achieve objectives in the workshops
  2. Individual Assessment - Participants are to provide their individual reflection on how they will apply their newly acquired learning
Upon passing the assessment, Statement of Attainment (SOA) will be issued to certify that the participant has passed the following Competency Unit:
  •  IT-PMT-406S  Develop Product Strategy
Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.



Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.




Instructors

Mr. CHAK Kong Soon

Managing Partner View Profile >

Mr. Daniel BOEY

Chief, Product & Project Management Practice View Profile >

Ms. Nadine YAP

View Profile >

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