NICF- Digital & Social Engagement Strategy

Overview

Businesses and individuals alike cannot be oblivious to the fact that digital technology has impacted their markets in the past decade, in almost every way imaginable. The way we buy and use products and services, the methods in which we create and consume content, and even the way we stay connected have changed drastically.  It is becoming crucial for organisations to embed digital capabilities into all parts of their organisation and the way they do business.

This 3-day intermediate course “Digital and Social Engagement Strategy” aims to provide participants with an overview of digital marketing and social engagement knowledge and skills.  At the end of the course, participants will be able to define, develop and review a digital marketing plan.

Relevant for both the private and public sectors, the course will highlight how consumer and citizen behaviours have changed in the face of digital, what are the latest trends in digital marketing channels and platforms and how participants can leverage on them.  It provides a good overview of what it takes to develop a digital marketing strategy to support the transformation of businesses and organisations

This course is part of the Digital Innovation & Design series offered by NUS-ISS.

  • NICF- Digital & Social Engagement Strategy
  • NICF- Digital & Social Engagement Strategy

Enquiry

Please contact Ms. Jane LIM at tel: 66013975 or email for more details.

Facts

Class Time: 9.00am - 5.00pm

Upcoming Classes

Class 123 May 2018 to 25 May 2018 (Full Time)

Duration: 3 days

Time:
9.00am - 5.00pm

Class 215 Aug 2018 to 17 Aug 2018 (Full Time)

Duration: 3 days

Time:
9.00am - 5.00pm

Class 312 Nov 2018 to 14 Nov 2018 (Full Time)

Duration: 3 days

Time:
9.00am - 5.00pm

Course Details

  • Key Takeaways
  • Who Should Attend
  • What Will Be Covered
  • Fees & Funding
  • Certificate
  • Preparing for Your Course

At the end of the course, the participants will be able to:

  • Define digital marketing campaign objectives, with consideration of business or organisational goals
  • Understand consumer or citizen behaviour and needs
  • Apply content and communications principles
  • Understand usage of different digital marketing channels and platforms
  • Understand types of optimisation and conversion tactics
  • Develop metrics and performance indicators for the channels
  • Create a digital marketing strategy and implementation plan

This is an intermediate course, suitable for professionals with several years of experience, with an interest or requirement to understand digital marketing and social engagement.

It is applicable for professionals engaged in the following areas.

  • IT professionals with interest in digital and web
  • Webmasters
  • Creative design / user experience
  • Marketing / brand communications
  • Product management
  • Public relations / social media
  • Business analysis / market research
  • Customer service
  • Sales / business development
  • Business decision makers
  • Government policy makers
  • Entrepreneurs


Pre-requisites

This is an intensive, intermediate course.  Participants with some prior years of experience working with different functional teams in an organisation will benefit more from the course.  Participants also need to have a strong interest in digital marketing and be comfortable with digital concepts, platforms and tools.

This course will provide an overview of digital marketing and social engagement strategy.  It will focus on providing participants with a practical understanding of digital marketing concepts, platforms and channels. The course will enable participants to develop a digital marketing plan with considerations of the process, channels and key performance indicators.

To encourage interaction and sharing among the participants, case scenarios, examples, group exercises and hands-on workshops will be used throughout the course.

This course will cover :

  • Digital marketing concepts and strategy
  • Consumer needs and behaviour
  • Content and communications
  • Social engagement platforms
  • Different types of digital channels
  • Different types of optimisation and conversion tactics
  • Measurement and reporting

At the end of the course, participants will be able to define, develop and review a digital marketing plan.

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

Less additional funding if eligible under various schemes

-

-

(S$540)

(S$675)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2889

S$866.70

S$326.70

S$191.70


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2700

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

S$866.70

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$540)

(S$675)

(S$540)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$326.70

S$191.70

S$326.70

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.


Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Participants will be assessed throughout the duration of the course.
  • Assessment Method -
    • Group assessments
    • Individual written assessment (open-book)
  • Passing Criteria –
    • Group Assessment - Participants are to make active contribution to the group discussions and exercises, and achieve objectives in the workshops.
    • Individual Assessment - Participants are to answer all questions accurately in the individual written assessment.

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Unit :

  • Develop Digital Marketing Campaign (IT-DIG-501S-1)

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.

Course Resources

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