NICF- Social Media Analytics

Overview

It is not enough to just employ social media tools. The ability to analyse and understand their impact, is fast becoming a business imperative. The insights embedded within social media can empower your organisation to make intelligent business decisions. These can lead to improvements in your customer and employee loyalty and in maximising the value of your efforts in sales, marketing, customer service, employee relations and product development. By understanding what your customers think about your organisations, products and services, you can then act quickly and remain competitive.

The Social Media Analytics course will help you to analyse and understand the impact of social media. These include:

  • What is the direct value of your Facebook page?
  • What is the ROI through your Twitter?
  • How to measure the impact of business metrics from your website or blog?
  • If you launch a social media campaign, how effective is the campaign?

With the massive volume and unrelenting continuity of social media, content can be overwhelming. How does a business make sense of it? How can you act upon the trends and sentiments within? And more crucially, how do you deliver the right social media intelligence to the right people at the right time to gain a competitive advantage?

During this course, you will learn how to effectively utilise social media analytics to create value for your organisation in the different departments which include:

Marketing:

  • Measure the value of social media to justify a capital investment
  • Integrate and implement an end-to-end social media strategy
  • Provide insights into current campaigns and improve on future ones

Sales:

  • Develop personalised offers that resonate with customers to increase sales

Product management:

  • Understand consumers in new markets and their specific cultural attributes
  • Develop and evolve products and solutions from direct social media analysis

Customer service:

  • Understand real customer issues and identify trends versus one-of-a-kind issues
  • Respond to and resolve customer issues before they become major problems

Through this course, you will not only learn to interpret the social media data gathered using social media monitoring tools but also, make sense of these data in order to take effective actions.

This course is part of the Digital Innovation & Design Series offered by NUS-ISS.
  • NICF- Social Media Analytics
  • NICF- Social Media Analytics

Enquiry

Please contact Ms. Jane LIM Suet Ming at email for more details.

Facts

Class Time: 9:00am - 5:00pm

Upcoming Classes

Class 125 Sep 2017 to 27 Sep 2017

Duration: 3 days

Course Details

  • Key Takeaways
  • Who Should Attend
  • What Will Be Covered
  • Fees & Funding
  • Certificate
  • Preparing for Your Course

At the end of the course, participants will be able to:

  • Analyse digital marketing campaign schedule and determining factors affecting its implementation
  • Evaluate the different social media platforms and their associated metrics
  • Review and evaluate the effectiveness of social media campaigns for different platforms
  • Use and apply social media listening and monitoring tools to gather data
  • Formulate effective actions based on the analytics

The course is intended for IT, business, and marketing professionals who are involved in social media marketing or social business and who want to understand, interpret and transform social data into effective actions.

Pre-requisites
This is an intermediate class. Participants should have attended one of our foundation social media classes or are managing a Facebook page on a daily basis. For this class, we assume that participants have an understanding of all social media basics. For an enhanced learning experience, you should ideally have access to the admin of a Facebook business page.

  • Digital marketing concepts and role of social media analytics
  • Social media listening and monitoring
  • Social media analytics such as Facebook Insights and Twitter analytics. Common tools and techniques.
  • Social media audit and paid social analytics
  • Reporting and social media KPIs - What do we measure? What are the common KPIs for the various social media platforms?

Format

Lecture and workshops

Self-sponsored

International Students

S'poreans (below 40 years old)/ PRs (of any age)

SkillsFuture Mid-Career Enhanced Subsidy 
(i.e. S’porean aged 40 and above)

Workfare Training Support2

Full course fee

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

Less additional funding if eligible under various schemes#

-

-

(S$540)

(S$675)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2889

S$866.70

S$326.70

S$191.70

Company-sponsored

International Students

S'poreans (below 40 years old)/ PRs (of any age)

SkillsFuture Mid-Career Enhanced Subsidy 
(i.e. S’porean aged 40 and above)

Workfare Training Support2

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2700

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

S$866.70

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#

-

-

(S$540)

(S$675)

(S$540)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$326.70

S$191.70

S$326.70

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.

2Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.

3Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.

Course participant is eligible for only one funding scheme.

#Application for additional funding under the various schemes are to be claimed by the company after completion of course. Claims are submitted via Skillsconnect. You may wish to refer to Skillsconnect guide 4.1 for more information.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.

Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Broad Schedule of Assessment: Participants will be assessed throughout duration of the course
  • Passing Criteria:
    • Group assessments – Participants are required to complete all group assessments and to contribute actively in group discussions and activities
    • Individual assessments – Participants are required to complete all exercises for individual assessments
  • Assessment Method: Group assessments and individual assessments depending on the topics

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:

  • IT-DIG-401S-1 Execute Digital Marketing Campaign

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.

Course Resources

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