NICF– Strategic Product Market Fit

Overview

Product management binds many functions that touch a product - engineering, design, customer success, sales, marketing, operations, finance, legal, and more.

Product Managers are increasingly becoming the “mini-CEO” of their product.  They own the decisions about what to build but also influence every aspect of how to build and launch.  They must have a broad knowledge base to in-order to make trade-off decisions, bring together cross-functional teams while ensuring alignment between diverse functions within the organisation.

As more companies outside of the technology sector set out to build software capabilities for success in the digital era, it is critical that they get the product-management role right.

Product managers are crucial to digital business success, orchestrating stakeholders and teams to deliver better product and financial outcomes. Organisations must understand this challenging role in order to help find the right people for the job.

This course will help participants to develop a strategy to achieve product market fit using a realistic case study. It provides knowledge and skillsets for product managers and practitioners to equip themselves with advanced insights, practices and techniques to evolve their products and services and achieve the product market fit. 
 
This course is part of the Product and Project Management Series offered by NUS-ISS.
 
You will earn 17 PDUs (Technical: 6, Leadership: 5, Strategic: 6) upon successful completion of this course.  For the purpose of PDU reporting, the ISS PMI® REP Provider Number is “2339”.


Upcoming Classes

Class 1 22 May 2019 to 24 May 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 2 30 Sep 2019 to 02 Oct 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 3 29 Jan 2020 to 31 Jan 2020 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm



Key Takeaways

At the end of the course, the participants will be able to:

  • Learn to develop a product market fit strategy and support it with a valid business case
  • Learn to improve customer-product intimacy by leveraging various social signals to build product features and how to market them.
  • Learn how to create measures and indicators that may be used to drive and ensure product market fit.
     



 



Who Should Attend

This course is designed for: 

  • Professionals who are involved in product planning, product design, product development and product marketing at all levels including product managers, product marketers, product engineers, sales and marketing personnel. 
  • Professionals including programme managers and project managers who intend to expand their skills or want to move into the discipline of managing products.

Pre-requisites

  • Professionals with an interest in product management concepts, or
    Professionals managing product teams and involved in product design processes and techniques, or
  • Professionals with working experience in project and programme delivery.

NUS-ISS also offers a range of other foundational courses in various aspects of product management for participants new to it



What Will Be Covered

The course will cover the following topics:

The course will focus on qualitative and quantitative aspects of product market fit. Participants will learn how to adopt a strategic customer-centric model to create and sustain value for customers and achieve market growth. This course will cover key techniques on how to leverage customer and market segmentation, product iteration, omni-channel experience, and data-driven decision making to achieve product market fit.

Reinforcement of the learning outcomes will accomplished through workshops to allow participants to practice the various techniques taught in class. All workshops will form part of the overall assessment.

 
Customer Voice

  • Concept and definition of the Customer Voice.
  • Key factors that facilitate listening to the Customer Voice.
  • Insights on how to leverage the use of data-driven decision making.
  • Measures and indicators for product market fit using the Customer Voice.
  • The techniques will include the following:
  1. Cost-Benefits Analysis
  2. Kano Modelling
  3. Customer and Market Segmentation

Customer Engagement 

  • Concept and definition of Customer Engagement.
  • Customer Engagement strategies and techniques to help gain competitive advantage.
  • Concepts of “value” and “superior perceived value”.
  • Measures and indicators for product market fit using Customer Engagement.
  • The techniques will include the following:
  1. Moments of Truth (MOT)
  2. Customer Lifecycle Marketing Strategy
  3. Customer Decision Journey

Customer Validation

  • Concept and definition of Customer Validation.
  • Factors, benefits and implications when developing a Customer Validation strategy.
  • Product tests that provide comprehensive coverage of product quality, interoperability and user experience.
  • Measures and indicators for product market fit using Customer Validation.
  • The techniques will include the following:
  1. Agile Product Iteration Model (Plan- Develop- Evaluate- Learn)
  2. Build-Measure-Learn Loop Model 
  3. Alpha Tests/ Beta Tests/ Field Tests

Product Market Fit Strategy

  • Factors that influence the buying decisions of the customer.
  • Relationships between the product market fit strategy and product development.
  • Organisation agility and alignment vis-à-vis product development. 
     



Fees & Funding

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

Less additional funding if eligible under various schemes

-

-

(S$540)

(S$675)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2889

S$866.70

S$326.70

S$191.70


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2700

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

S$866.70

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$540)

(S$675)

(S$540)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$326.70

S$191.70

S$326.70

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.




Certificate

Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Participants will be assessed continuously throughout the duration of the course.
  • Assessment Method
  1. Group assessments 
  2. Individual written assessment (open-book)
  • Passing Criteria 
  1.  Group Assessment - Participants are to make active contribution to the group discussions and exercises, and achieve objectives in the workshops.
  2. Individual Assessment - Participants are to answer all questions accurately in the individual written assessment

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Unit:

  • IT-PMT-403S-1  Conduct Product Analysis

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process




Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.




Instructors

Mr. LEE Boon Kee

Principal Lecturer & Consultant, Product & Project Management Practice View Profile >

Mr. Vincent LAU

Chief Technology Officer View Profile >

Course Resources

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