NICF- Web Analytics & SEO

Overview

Web Analytics & SEO are critical tools for modern organisations, enabling the optimisation of websites, online services, and digital marketing campaigns.  With tools and technology readily available in the market, it is essential for organisations to leverage on the data and insights to aid business decision making.

This 3-day introductory course provides a fast-paced, application-based introduction to Web Analytics & SEO, focusing on understanding organisational information needs and applying web analytics to achieve sales and marketing objectives. As an example of a Web Analytics tool, Google Analytics and its suite of tools (such as Google Search Console and Google Tag Manager) will be used to illustrate the application.

The course is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet business requirements.  Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.

Upon completion of the course, participants will be able to implement and apply web analytics to an array of website analysis and web optimization scenarios.

This course is part of the Digital Innovation and Design series offered by NUS-ISS.

  • NICF- Web Analytics & SEO
  • NICF- Web Analytics & SEO

Enquiry

Please contact Ms. Jane LIM at tel: 66013975 or email for more details.

Facts

Class Time: 9:00am - 5:00pm

Upcoming Classes

Class 123 Jul 2018 to 25 Jul 2018 (Full Time)

Duration: 3 days

Time:
9:00am - 5:00pm

Class 224 Oct 2018 to 26 Oct 2018 (Full Time)

Duration: 3 days

Time:
9:00am - 5:00pm

Course Details

  • Key Takeaways
  • Who Should Attend
  • What Will Be Covered
  • Fees & Funding
  • Certificate
  • Preparing for Your Course

At the end of the course, the participants will be able to:

  • Identify the sales and marketing information required by users of the information
  • Understand relevant web analytics tools and make recommendations to their organisation
  • Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions
  • Implement and apply web analytics and metrics to improve web performance
  • Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
 
Pre-requisites
Participants are required to bring their own laptop to the course as there will be hands-on exercises that require internet access. 

This course is designed as an introductory course for anyone with an interest or needed requirement to understand web analytics and its application in business, sales and marketing.  It is applicable for professionals engaged in the following areas.

  • Web Management
  • Digital Marketing
  • Marketing Communications
  • Product Marketing
  • Business Analysis
  • Sales and Business Development
  • User Experience Design
  • Customer Analytics

The course is introductory in nature and assumes no prior knowledge of Web Analytics or the Google Analytics platform.

 

 

 

The course will focus on web analytics principles and applications.  There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

This course will cover:

  • Web Analytics fundamentals, tools, and strategies
  • Google Analytics features, reporting and applications
  • Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis

By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios. 


 

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

Less additional funding if eligible under various schemes

-

-

(S$540)

(S$675)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2889

S$866.70

S$326.70

S$191.70


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2700

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

S$866.70

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$540)

(S$675)

(S$540)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$326.70

S$191.70

S$326.70

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.


Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Broad Schedule of Assessment:During the course
  • Assessment Method -
    • Group Assessments throughout course
    • Open-book individual written test assessment
  • Passing Criteria –
    • Participants are to make active contribution to the group discussions and exercises, and achieve objectives in the workshops.
    • Participants are to answer all questions correctly in the individual written test assessment.

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:

  • IT-GSM-302S-1 Use Information Systems to Support Sales and Marketing Activities
  • IT-NMM-317S-1 Monitor and Compile Website Traffic
Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.

Course Resources

Develop your Career in the Following
Training Roadmap(s)

Please click on the discipline(s) to view the training roadmap of related courses to assess your training needs and goals.

Digital Innovation & Design

Foster innovation and design thinking skills to elevate your organisation in a technology-driven environment.

Read More

You Might be Interested in...

Related Courses

Analytics and Intelligent Systems

Data Driven Decision Making

Data-driven decisions perform significantly better according to a study led by the MIT Centre for Digital Business. One barrier to data-driven decision making is the shortage of experienced talent in analytics.

Analytics and Intelligent Systems

NICF- Data Storytelling

The course aims to equip the participants with essential knowledge and skills to effectively collate and consolidate data, to quickly present data in the most interesting visual manner, to accurately analyse and interpret the hidden trends and patterns, and to concisely improve decision making.

A+
A-
Scrolltop