NUSISS
INNOVATE @ ISS July/August 2017
VIEWPOINT
The Art & Science of Digital Marketing
BY LIM WEE KHEE,
SENIOR LECTURER & CONSULTANT,
DIGITAL INNOVATION & DESIGN
Consumers today are more technologically-savvy and empowered than before. Democratisation of information brings new knowledge, choices and influence to consumers that they did not enjoy previously. The discipline of marketing has evolved from “getting heard above the noise” to being relevant to your customers at the point of time when you are needed. Both the art and science of marketing need to work hand-in-hand together in order to deliver a memorable customer experience.
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FEATURES
Seeing Data in A Different Light – A Professional Conversion Programme Testimonial
Tiang Yueh Foong recently completed the NUS-ISS Professional Conversion Programme (PCP) for Data Analysts, which equipped her with the competencies and perspectives for her new role as Data Specialist at ChemoPower Technology. Learn how the programme helped her make a career switch into Data Analytics.
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The Need to Transit from Project to Product Management: Industry Roundtable
The Product & Project Management (PPM) Industry Roundtable, which was held on 8 May 2017, was aimed to find out what are the difficulties and disruptions that companies are going through, and to capture the changing role of the project manager and discover what new skills are needed to deliver future digital projects and services. Here are the findings.
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Beefing Up Skills Set
As a HR professional, Cheryl Ong knows that skill sets can be rendered useless overnight. Hence she decided to go back to school to keep up with the changes in the industry and pick up new skills. Fascinated by technological innovations such as the Internet of Things, Artificial Intelligence, Analytics and the Cloud, she enrolled in the NUS-ISS GDipSA programme.
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Leaping on the Data Science Wave
Simon Zhou thought he was heading down for a career in customer success management, but his passion in finding data insights and creating positive impact in businesses led him to pursue data science with the NUS-ISS Master of Technology in Enterprise Business Analytics.
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PEOPLE @ ISS
Q&A with Dr. Derek Kiong,
Senior Lecturer & Consultant,
Software Engineering & Design
Dr. Derek Kiong is well-loved by his students in the graduate programmes, often going outside of his teaching duties to organise Deepavali celebrations for his home-sick students. Previously an independent software developer, he joined NUS-ISS for the opportunity to work closer with computers, but ended up finding it more enjoyable transforming students into IT professionals.
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HAPPENINGS
11 AUG 2017
NUS-ISS Learning Day 2017
Embark on a learning journey this year at the NUS-ISS Learning Day, where you will gain knowledge and insights across topics in Analytics, Artificial Intelligence, Development & Engineering, Digital Leadership, Internet of Things, Learning & Development, as well as Product & Project Management.
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NEW COURSES
NICF – Digital & Social Engagement Strategy
28 AUG 2017
NICF – Machine Learning Driven Data Science
13 NOV 2017
Data Driven Decision Making
21 AUG 2017
UPDATES
We have achieved ISO 29990:2010 certification!

ISO 29990:2010 provides a unified standard for learning service providers, including corporations, vocational institutions, and life-long learning centres, around the globe. Certification against the standard ensures that the design, development and delivery of the learning experience you provide meet the ISO requirements.

NUS-ISS is the first CET centre in Singapore certified for the full suite of executive education courses.

Thank you for your support, we look forward to bringing you more executive education programmes.

Institute of Systems Science,
National University of Singapore


25 Heng Mui Keng Terrace, Singapore 119615
isstraining@nus.edu.sg | +65 6516 2093

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