Executive Education Programmes designed to build capabilities in infocomm and digital business.
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We offer five practice-based graduate programmes focusing on information technology (IT) and data science.
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The Blended Learning Programmes provides individuals with the flexibility to learn over their own time and pace while achieving their academic and career goals.
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Meet the NUS-ISS Team and learn about our story and achievements.
Business is about relationships and connections. Today, as social media gains maturity and the potential of the social or connected business is bigger than ever, the complexity of business relationships is matched, heightened and/or assisted by the power of computerised social business. Be confused or be enlightened - businesses need to refine their relationship with consumers online, make friends with rich content and ensure social media is working for them. It's time to (re)connect them all.
Please email Pui Sauw at isscps@nus.edu.sg.
Anyone planning or dealing with social media, online marketing channels, public relations and outreach activities with an online community or the public.
Upon clicking the registration button below, you will be asked to create an account with ISS, this is a one-time exercise to ensure that your details are updated (eg. personal details) such that there will be ease of use in the registrations of future seminars/courses with us.
Mr. Chia Han-Leon Lecturer, Enterprise Social Business, ISS
In Singapore, not much has been said about “online community management”. Yet, a typical social media manager often takes on the role without knowing it. Engaging your customers online is not merely an act of marketing and a complete social media eco-system is more than just about a company’s fans and followers.
Mr. Cedric Dias Digital Director, Havas Media Singapore
Businesses have increased the pace of adopting social media strategies, but still don’t have it together when it comes to aligning social media with their business strategies. As such, many executives are forced to re-think their overall approach and the infrastructure they built to support it. This session will delve some light into how to approach and plan for social media, so that it becomes an effective tool in the overall organisation plan
Mr. Eugene Sim Director of Business Development, Conversion Hub Marketing
You’re going ahead with a Facebook campaign as part of your social media marketing strategy. Many companies have done one and the results are as varied as they are unpredictable. What are the key drivers behind successful Facebook engagement campaigns such as contests, ads and offers?
Mr. Fairil Yeo Business Director, VML Qais
In this day and age where digital is considered to be hygiene, and social media is no longer 'new media', what can brands do online to differentiate themselves when it comes to content? After all, brands never have enough budgets to keep pushing large scale campaigns and cool activation ideas, and at the end of the day – content is (still) king.
Since the 1990s, Leon has been working in the fields of online content/community development in the areas of eCommerce, website development/QA, knowledge management and digital social marketing, both in the private as well as public sector. Prior to joining ISS as a lecturer, Leon worked at Nexus, the national education branch of the Ministry of Defence, Singapore. There, he overhauled the online content and engagement strategy, redesigned the Connexion.sg website and helped grow its flagship Facebook page from 4000 to over 26,000 fans in one year.
Mr. Cedric Dias Country General Manager, Thakral One Philippines
Cedric is the Digital Director at Havas Media Singapore. He also heads the Social Media Practice and leads a team managing the social media strategy and execution for clients across various organisations such as DBS, Toshiba, BNP, AXA, CLARKS, Coca Cola. He has regional marketing skills across South Asia and South East Asia with 10 years of Marketing and P&L experience in the Consumer services industry backed by 4 years of Sales and Marketing with a top FMCG organisation. Cedric specialises in brand marketing, developing/executing business strategy and digital marketing with consumer focus towards market leadership.
In his role at VML Qais, Fairil’s core responsibilities include marketing consultancy, lead generation, acquisition and retention, client satisfaction management and managing teams in developing online, mobile, social marketing and digital activation solutions to solve clients’ pain points. VML Qais is a highly-awarded full-service digital marketing agency founded in 2005 in Singapore. It is part of the VML network, WPP's largest pure-play digital agency network, with strategy and current offerings ranked as no. 1 by Forrester Wave.