ISS Seminar: Where Is Social Media Going In 2014?

Mr. Cedric Dias Digital Director & Head of Social Media, Havas Media

Mr. Cedric Dias is the Digital Director at Havas Media Singapore. He also heads the Social Media Practice and leads a team managing the social media strategy and execution for clients across various organisations such as DBS, Toshiba, BNP, AXA, CLARKS, Coca Cola. He has regional marketing skills across South Asia and South East Asia with 10 years of Marketing and P&L experience in the Consumer services industry backed by 4 years of Sales and Marketing with a top FMCG organisation. Cedric specialises in brand marketing, developing/executing business strategy and digital marketing with consumer focus towards market leadership.

Mr. Arnaud Frade Managing Partner (Asia), Hall & Partners

Mr. Arnaud Frade is the Managing Partner of Hall & Partners, the global brand engagement consultancy and part of Omnicom Group Inc. Arnaud’s role is articulated around leading a team of senior consultants and brand experts to deliver highly actionable findings as trusted advisors to blue-chip firms across all major sectors as well as to key government stakeholders; identifying and nurturing talent, recruiting the most creative, curious and engaging executives, to deliver to their clients’ expectations; and developing thought leadership and new solutions.

Having worked for Information Resources, TNS Worldpanel, American Express and most recently TNS in APAC, in commercial, strategic and consultative roles, Arnaud brings more than 17 years of experience to ultimately deliver the most usable and actionable insights to Hall & Partners’ clients.

Mr. Dev Menon Senior Brand Lead, IBM Collaboration Solutions, IBM Singapore

Mr. Dev Menon is Senior Brand Lead for IBM Collaboration Solutions at IBM Singapore, and is responsible for developing brand awareness, generating revenue, working with channels and expanding the client base under IBM Collaboration Solutions. Additionally as a Social Evangelist, he takes on the role of a social solution advisor helping customers transform their companies into social businesses.

Mr. Joseph Sales Digital Director, UM Singapore

Before joining UM, Mr. Joseph Sales worked with Havas Media in the Philippines handling mostly Unilever’s personal care and food brands. Most of these brands are very active in social media with goals of achieving leadership in social media fan base and conversation. He also worked with Omnicom Media Group, forming and leading its digital division, servicing its three media brands – OMD, PHD, and M2M. While at OMG, Joseph worked on FMCG, technology, retail, and finance brands. Some of the brands which Joseph worked on to have high digital and social media presence were Sunsilk, VISA, HP, Pizza Hut, Snickers and Sony.

Adept with digital media strategy, storytelling, digital creative, content development, and social media, Joseph brings into the table years of digital experience.

Mr. Chia Han-Leon Lecturer, Enterprise Social Business, Institute of Systems Science, NUS

Mr. Chia Han-Leon has been working in the fields of online content and community development since the late 1990s. Before the days of Web 2.0, he led one of Singapore’s pioneer web magazines, The Flying Inkpot from 1997-2002, publishing over 1000 widely-read articles under his editorship. He has since worked with a mixture of private and public companies, in the areas of eCommerce, trade facilitation, online ticketing, knowledge management and digital social marketing. He has been responsible in a wide range of web-related roles such as web design, website QA, website development, online content development, community engagement and social media. Prior to joining ISS, Leon worked at Nexus, the national education branch of the Ministry of Defence, Singapore. There, he overhauled the online content and engagement strategy, redesigned the Connexion.sg website and helped grow its flagship Facebook page from 4000 to over 26000 fans in one year.