ISS Seminar: Facebook: We Like You, We Like You Not.

Ms. Lee Kai Xin Director, Wild Interactive

The beauty of digital marketing is its measurability. But over the years, many marketers have become obsessed with a single metric for social media marketing – number of likes / fans / followers. People are now inundated with tons of messages from various brands on social media. Your message can be easily drown out or worse not even appear your fans’ feed. To succeed on social media, brands must now start investing in creating good content. Of course, content alone is not the answer. Content without community, without approachability, without humanisation and kinship is ineffective. Just as content that is focused on selling, rather than helping, is doomed to fail. Sounds like a challenge? The session will hopefully give you some guidance on this and show you what content marketing can do for your social media strategy.

Mr. Eugene Sim Director, Conversion Hub Marketing

As more businesses are jumping onto the Facebook bandwagon, many are finding it to be a really bumpy ride. Most elaborate Facebook campaigns end with no measurable benefit to the company and marketers are left wondering if there's a better way to achieve returns from Facebook. Cut to the chase and learn how guerilla marketers gain 20,000 fans in less than 2 months with just a couple of hundreds of dollars. Find out what makes your Facebook content go crazily viral in just one simple step and boost your engagement by 10-100x. Beat Facebook in its own edgerank game and achieve outreach like a true Facebook Lifehacker.

Mr. Chia Han-Leon Lecturer, Enterprise Social Business, Institute of Systems Science, NUS

Seriously what is Facebook up to? 10 years, 1.3 billion users, $19 billion for WhatsApp. For years now, for every Facebook addict there's a Facebook hater - even among social media marketing folk. Is Facebook another Google, an online titan absorbing and showcasing everything we share in our lives and granting us each a little digital immortality? Or is it just a privacy timebomb waiting for a sociological apocalypse? We live in a time where the implications, power and effects of technology are now growing bigger and faster than any one human mind can comprehend or predict. Is Facebook going to take over the world, or will we eventually give it up - for something else?