ISS-IBM Seminar: A Measure of Social Media Analytics

Measure, analyse, insights, performance, KPIs... terms every social media manager must eventually come to face. The landscape of social media analytics has progressed much, but understanding and meaningful usage remains spotty - in part, because of the constantly changing nature of social media. Come learn about the key trends, capabilities and use cases in social media analytics for both private and public sector at our 4th Social Media (Re)Connections seminar.

Enquiries

Please email isscps@nus.edu.sg/issmarketing@nus.edu.sg

Social Media Folks: professionals in the business of dealing with social, digital, marketing, branding, content, development and strategy, including internal social. If you’re keen to find out what’s going to be relevant and beneficial to your business and life in the fast-paced world of social, this seminar is for you.

31 Jul 2014, Thursday
1.30pm - 5.15pm (registration starts at 1.00pm)
IBM Client Centre
6 Tampines Industrial Ave 5
Singapore 528760

Free Admission Due to overwhelming response, the registration for this seminar is closed. We apologise for any disappointment. Please note that strictly no walk-ins allowed. You can find out more about other upcoming seminars here.

Free Shuttle Bus Service

The pick-up/drop-off point is located at Tampines MRT station’s IKEA shuttle bus stop. A sign indicating the seminar title will be pasted on the bus windscreen. The schedule is as follows:

From Tampines MRT station to IBM Client Centre (2 trips)
Time: 12:45pm
1:05pm
From IBM Client Centre to Tampines MRT station (2 trips)
Time: 5.20pm
5.40pm

Note: Arrival time of shuttle bus is subject to weather and traffic conditions.

Seminar Agenda

1:00pm	Registration
1:30pm	Welcome Address
1:35pm	Key Trends in Social Media Analytics Mr. Cedric Dias Digital Director and Head of Social Media, Havas Media Hear about the key trends in social media analytics and how it applies to companies. Case studies of successful implementations will also be shared.
2:20pm	Can Social Media and Enterprise Applications team up? Mr. Sushil Anand Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence This talk focuses on the integration of Social Media Insights with an organisation's functions such as CRM, customer analytics and marketing campaigns, to help illuminate the measurable impact of social media.
3:05pm	Coffee Break
3:30pm	Analytics: signal or noise? Prof. Jorge Sanz Director, Business Analytics Centre and Visiting Professor, School of Computing, National University of Singapore The advent of analytics has been exciting but it is also plagued with ambiguity, challenges for value-creation and reinvention of the technical wheel. Furthermore, the gravitational force of commoditisation has also arrived and it is already affecting labor distribution in the world. Given the enormous economic opportunity that analytics entails, we have an imperative to formulate a number of critical questions (after all, the entire analytics domain is about asking the right questions). This seminar will be an informal journey motivating some of these questions and eliciting ideas toward potential answers: Can we tell signal from marketing noise? Can we guide our policy makers not to confuse privacy rights with "analytics malpractice"? Can we educate for the skills needed in the rest of the decade without missing the iceberg effect? Is Data a "science"? and a few other topics will be addressed.
4:15pm	Social Media Analytics Software Tour and Demo by IBM The promises of Social Media Analytics are extremely attractive - grow your business by understanding consumer/constituent sentiment, make data-driven decisions based on campaign effectiveness, and improve customer experience by responding quickly to issues and requests. But often times, filtering the noise and sifting through social media data to draw valuable insights are more easily said than done. IBM is uniquely positioned to help our clients transform findings into actionable insights using frameworks that validate investment decisions in social analytics, predict consumer/constituent behaviour and discover new ideas or opportunities through integration with advanced analytics tools. Through demos and case studies, see how when combined with predictive analytics, social media analytics becomes much more impactful and enables more effective decision making across organisation.
5:15pm	Goodbye

Speaker's Bio

Mr. Cedric Dias Digital Director and Head of Social Media, Havas Media

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Mr. Cedric Dias Digital Director and Head of Social Media, Havas Media

Mr. Cedric Dias is the Digital Director at Havas Media Singapore. He also heads the Social Media Practice and leads a team managing the social media strategy and execution for clients across various organisations such as DBS, Toshiba, BNP, AXA, CLARKS, Coca Cola. He has regional marketing skills across South Asia and South East Asia with 10 years of Marketing and P&L experience in the Consumer services industry backed by 4 years of Sales and Marketing with a top FMCG organisation. Cedric specialises in brand marketing, developing/executing business strategy and digital marketing with consumer focus towards market leadership.

Mr. Sushil Anand Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence
View Biography

Mr. Sushil Anand Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence

Mr. Sushil Anand is a speaker in key industry events in the area of Business Analytics and Smarter Planet initiatives, backed by 14 years of IT experience in these fields ranging from Consulting, Product Management, Solution Selling, Project Delivery and Support. Sushil specialises in the industries of telecommunications, C&P, banking as well as E&U and CPG. His expertise in advanced analytics solution design and unstructured data analytics as well as social media analytics have benefited such companies as Nestle and Vodafone, as well as leading banks, insurance and telco companies.

Prof. Jorge Sanz Director, Business Analytics Centre and Visiting Professor, School of Computing, National University of Singapore View Biography

Prof. Jorge Sanz Director, Business Analytics Centre and Visiting Professor, School of Computing, National University of Singapore

Prof. Jorge Sanz is the Director of the Business Analytics Centre and a Visiting Professor at the School of Computing, National University of Singapore. He is also the Chief Innovation Officer for Retail Banking in IBM Corporation. He actively consults for European, North American and Latin American companies. Jorge has more than 30 years of research and practical experience in industry. He has worked in banking, telecommunications, government and health care for global and medium firms in America and Europe. He has also worked at different times in IBM Research for 15 years.

Jorge leads international academic communities in Business Informatics and Service Engineering and has chaired many conferences on the interplay of business and IT. He has been the President of the University of St. Andrews, Professor in the University of Illinois at Urbana-Champaign and Visiting Professor in University of California. Jorge is a Fellow of the IEEE Society.

Last updated 22 July 2014

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