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In his current role, Craig is responsible for leading the digital healthcare strategy for Emerging Markets, including China, South Korea, Russia & Brazil, for Takeda Pharmaceuticals as the company seeks to create a powerful impact in digital health.
In a 20+ year marketing & management career, Craig has worked in marketing research, promotions & media management, business development, brand management, knowledge management, eMarketing, relationship marketing and team/organizational leadership roles for a range of companies including Johnson & Johnson, Communications Media, Inc., GlaxoSmithKline, Novo Nordisk and Merck.
Craig has a strong interest in mental health, both from a personal caregiver perspective and having sat on the board of NAMI PA Mainline. In 2014 he founded the Digital Mental Health Project to further developments and thinking in this field. In particular the project was established with the objective of mapping the many ways digital technologies are being used to support mental health & prevent or treat mental illnesses & disorders. The goal of the Digital Mental Health Project was to educate, curate and connect the global digital & mental health communities in such a way that the responsible scaling of digital technologies might be escalated, to avoid and relieve the suffering caused by mental health deficits.
Craig is regularly invited to teach and lecture on digital health, marketing, consumer behaviour, communications, marketing research, sales, leadership, organizational storytelling and visual literacy at university level.
He earned his MBA in Design Management from the University of Westminster, London, U.K., where his research focused on knowledge management & networking, organizational storytelling, the Digital Divide, media literacy and professional service firm management.