The 2nd Product Community of Practice (PCoP) Forum: A Conversation: The Product Thinking Mindset

Technology driven products and services are changing the way the business is run. This impacts the customer and the markets as well as the organisation itself.  

What’s a Product Thinking Mindset and how can we use it? Organisations typically fund and implement initiatives as projects where “build once and maintain thereafter” is the practice.  This is changing.  There is a growing trend where such initiatives are undertaken instead, by product teams to solve a business problem; and the mantra is to “build-learn-iterate”.  

Join us in the Product Community of Practice meet up and hear from Organisations who have embarked on this journey.

An Product Community of Practice (PCoP) Forum

There are new and amazing products and services continuously launched in Singapore and across the world.  These exciting times has placed the spotlight on the growth of the product management space.

At NUS-ISS, we aim to bring together the industry thought leaders, product management professionals, professionals who are involved in product planning, product design, product development, product marketing, as well as project managers, sales and marketing professionals who share a common passion in this exciting product management domain.  Hear the stories, share and learn from each other. The objectives are to:

• Gather like-minded professionals and industry thought leaders who share a common passion for product management
• Crowd-source wisdom to facilitate the understanding and insights, best practices to better manage the various product management challenges
• Facilitate the networking and exchange of ideas in the product management domain

Who Should Attend

• Product Management professionals
• Project Managers
• Sales & Marketing professionals
• Those who are involved in product planning, product design, product development and/or product marketing

Date / Time / Venue
  • 06 April 2018, Friday
  • 2:00pm - 5:00pm
  • Institute of Systems Science
    25 Heng Mui Keng Terrace
    Singapore 119615
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Free Admission Register Now Registration ends
on Thursday, 5 April 2018 

Forum Agenda

1:30pm Registration
2:00pm Welcome
by Ms. Felicitas Seah, Principal Lecturer & Consultant, Product & Project Management Practice, NUS-ISS

A Public Sector perspective of product management
by Mr. Kendrick Lee, Deputy Director, Government Digital Services Product Services, GovTech

2:50 pm  Refreshment & Networking 

The Product Management Organisation in Zalora

A sharing on how the Product Management organisation is structured, it’s interaction with the rest of the business and the application of Product Thinking at ZALORA.
by Ms. Silvia Thom, Director, Product Management,  ZALORA Group

4:05pm Q & A Panel Discussion

* If there are any questions which you like the panelists to answer, drop us a line to *

Faciliated by Mr. Tan Tzann Chang, Principal Lecturer & Consultant, Product & Project Management Practice, NUS-ISS

Mr. Kendrick Lee, Deputy Director, Government Digital Services Product Services, GovTech
Ms. Silvia Thom, Director, Product Management, ZALORA
Mr. Tan Liong Choon, 
Senior Lecturer & Consultant, Product & Project Management Practice, NUS-ISS

5:00pm Thanks & Goodbye
** Please note that the programme is subject to change, and will be updated continuously up to the event**


silviathom Ms. Silva Thom, Director, Product Management, ZALORA Group View Biography

Silvia Thom is the Regional Director of Product Management at ZALORA - Asia's leading online fashion destination. Together with her team she oversees ZALORA's customer facing products such as the websites and an Android and iOS app but also internal systems used by Operations & Logistics, Customer Service and Buying.

Before working for ZALORA, Silvia headed the Product Team at Glossybox, a beauty subscription service and was the Country Manager for Japan at Sellaband, a music crowdfunding platform. Silvia is a native German who loves to travel and experience different cultures. She was based in Berlin, London, Madrid and Tokyo before moving to Singapore at the beginning of 2013.

KLee Mr. Kendrick Lee, Deputy Director, Government Digital Services, Product Management, GovTechView Biography

Kendrick Lee is Deputy Director at the Government Technology Agency of Singapore (GovTech). In this role with the Government Digital Services Group, he oversees product management of trusted data platforms that aim to enable seamless digital transactions for citizens and businesses, as well as increasing productivity at government agencies.

Prior to re-joining the public service, Kendrick held regional roles in consulting, solution architecture and presales management at global IT services companies. He started his career at the Defence Science and Technology Agency (DSTA) during which he was pioneering programme manager of the Armed Forces' e-Learning platform and the Government's Risk Assessment and Horizon Scanning system.

He serves the industry as council member of the IT Management Association (ITMA), and was past chairman of SGTech’s Cloud Computing Chapter.