Digital marketing and content creation programme launched to enable working professionals to develop their competencies
A Memorandum of Understanding (MOU) was signed by the parties at the NUS-ISS Annual Luncheon to announce the joint effort to develop the Professional Certificate in Digital Marketing and Content Creation.
The Institute of Systems Science at the National University of Singapore (NUS-ISS), Singapore Media Academy (SMA), and Institute of Advertising Singapore (IAS) have collaborated to design a programme to address the digital skills gaps in the local workforce. The Professional Certificate in Digital Marketing and Content Creation is the first of its kind in Singapore for an Institute of Higher Learning (IHL), a Continuing Education and Training (CET) Centre for Media, and an industry association to collaborate.
This digital marketing and content creation programme will leverage on the organisations’ expertise, knowledge and experience to deliver carefully curated courses that will develop competencies of marketing professionals and also address digital skill gaps in the industry.
Participants will learn the latest industry trends and techniques in digital marketing and will be required to apply the skills in practical, hands-on workshops. Some examples of the topics to be covered in the course include social media analytics, web analytics and search engine optimisation, marketing channels, e-commerce marketing and online content creation.
Mr Khoong Chan Meng, CEO of NUS-ISS, said, “We are glad to be working with SMA and IAS on this important initiative. Digital transformation is now an important priority for most organisations, and the key to achieving digital maturity lies in the digital intelligence of employees. We have a strong and rigorous curriculum in the digital space with courses ranging from Digital Innovation to Data Analytics. We are delighted to be able to offer our expertise to this new Professional Certificate programme. NUS-ISS is committed to developing our portfolio through working with partners and industry associations to address the digital skills gap.”
Ms Jamie Ang, Director of SMA, said, “SMA has been offering a wide range of industry practice and market relevant skills through applied learning and hands-on training for the past decade. Attendees who aspire a career in digital marketing and content creation get to be taught by industry professionals using facilities in Mediacorp’s broadcast centre in Mediapolis.”
“In response to the increasing demand for digital talents locally, IAS is honoured to be working with SMA and NUS-ISS to put together this programme. With a focus to develop holistic understanding of digital marketing, we aim to innovate and build capabilities of our talents to ensure vitality of the industry,” said Ms Goh Shu Fen, President of IAS.
The programme, supported by SkillsFuture Singapore, will be offered as part of the SkillsFuture Series of training programmes to drive the competencies development in Digital Marketing, one of the eight priority and emerging skills.
“SkillsFuture Singapore is pleased to support the Professional Certificate Programme in Digital Marketing and Content Creation that is being developed by NUS-ISS, SMA, and IAS. As our economy transforms, it is important to support our workforce and businesses to keep pace with the latest industry developments, in order to stay innovative and competitive. SkillsFuture Singapore will continue to work closely with the industry and training providers to create more opportunities, such as this new programme, for Singaporeans to learn important skills to improve their employability in an increasingly digital world,” said Mr Ng Cher Pong, Chief Executive, SkillsFuture Singapore.
Click here for more information on the Professional Certificate in Digital Marketing & Content Creation or you may email Ms Elizabeth Ee at isseee@nus.edu.sg for enquiries.