Overview
Zoom, Carousell, Grab, WhatsApp, PayNow, SafeEntry… We use these in our daily lives to communicate and interact, buy and sell online, get food delivered, make payments seamlessly and identify whereabouts etc. These products and platforms fuel a digital economy.
In the Graduate Certificate in Designing and Managing Products and Platforms, we have carefully curated a suite of four stackable modules to develop the essential skills for digital businesses. The fifth and final module is the practice module. The programme will give you a head start in your product management career and strengthen your practise as a product manager, platform designer, product/platform owner, business architect or digital product strategist.
Tailored for adult learners, this Graduate Certificate in Designing and Managing Products and Platforms engages through hands-on interactive learning, industry practitioners’ experience sharing, case studies and in-depth discussions, with a unique blend of business and technical content.
Key Takeaways
- Apply a product management framework for planning and launching products
- Understand and apply the central concepts of Design Thinking to innovation projects
- Perform market research, identify the competition, converse with your potential customers to formulate a sustainable market positioning, and a sustainable product business model
- Design the components of a business platform covering value propositions, transactions, trust and governance and technical architecture
Graduate Certificate
Participants who wish to continue their learning journey towards the Graduate Certificate will have to complete the required modular courses and a practice module.