NUS
 
ISS
 

Dynamic Business Planning & Modelling for Commercial Excellence

Dynamic Business Planning & Modelling for Commercial Excellence

Revolutionize your business strategy and decision-making process with Dynamic Business Planning & Modelling! Join our online seminar on May 11th and learn how to harness the power of advanced analytics and systems thinking to drive commercial excellence and achieve your business goals.

In a world of growing complexity, organizations need to adopt a more systemic approach and think systemically to implement practical tools that can help managers design better operating policies, understand complexity, and guide effective change.  Advanced analytics solutions are implemented to help companies to improve their mid-long term new product innovation, product portfolio and go-to-market and strategies in line with commercial goals. 

This seminar will introduce predictive and prescriptive techniques to derive actionable insights for product innovation, marketing/sales and operations integration for demand generation and management.  In addition, it will cover computer-based mathematical modelling approaches for analyzing complex systems using system thinking, system dynamics, simulation and modelling methodologies to help explain system behaviour, and so generate insight for decision making and business planning. 

Audience
  • Mid-level decision makers in Business Development, Strategic Planning, Operations & Strategy analysts interested to learn systems modelling/ analytical approach 
  • Data scientists/analysts (who want to sharpen their strategic thinking & system concepts) eg Business Intelligence Analyst, Planning & Strategy analyst
  • Citizen data scientists or job roles responsible for improving external customer processes in product innovation, commercial, sales and marketing functions eg product/pricing analyst, sales/marketing analyst, operations analyst etc
Date / Time / Venue
  • 11 May 2023, Thursday
  • 10:00 am - 11:00 am (You may start logging in from 9.45am)
  • The session will be conducted using a webinar format. Details and link for the webinar will be sent to participants closer to the date. 
Free Admission Register Now  Registration ends
on Wednesday, 10 May 2023, 12pm 
Please email us at issmarketing@nus.edu.sg for enquiries.

 

Webinar Agenda

10:00am

Introduction and Opening Address

10:05am Dynamic Business Planning & Modelling for Commercial Excellence 
By Mr Brandon Ng
Senior Lecturer & Consultant, Data Science Practice
NUS-ISS

&
Ms Christine Cheong
Principal Lecturer & Consultant, Data Science Practice
NUS-ISS

10:30am

Systems Thinking in the Real World
By Dr Ashish Kumar
Principal Research Scientist, Health Systems Design Lab
Duke-NUS Medical School

 10:50am Q&A
11.00am Thank you and goodbye

Programme may be subjected to changes.



Speakers

brandon-cropped.tmb- 

Mr Brandon Ng

Senior Lecturer & Consultant, Data Science Practice, NUS-ISS
View Biography

Brandon is currently an Associate in NUS-ISS. He completed his study in Computer Science, major in Software Engineering and Artificial Intelligence. Under the NUS full time research scholarship sponsored by The Logistics Institute - Asia Pacific, he did research in Intelligent Transportation System for his master study.

He used to work in various IT projects in different domains, namely e-government projects for taxation and e-services security, global wide e-payment gateway for online gaming, logistics system for global supply chain management, work flow and business process for investment, and etc.

Brandon has been a full time and adjunct lecturer for local IHL as well as several oversea universities. He taught subjects for courses in various areas, including Enterprise Application Development, Data Structure and Algorithm, Geospatial Information System and Technology for Mobility, Enterprise Resource Planning, Business Processes, System/Business Analysis and Design, Business Intelligence, Knowledge Management Techniques, Database, Cyber Forensic, and others.

christine.tmb- 

Ms Christine Cheong

Principal Lecturer & Consultant, Data Science Practice, NUS-ISS
View Biography

Christine is currently a Principal Lecturer and Consultant with the NUS-ISS.

She has worked in both public and private sectors (including tourism, fast moving consumer goods, transport & logistics sectors, education etc) where she led commercial excellence and analytics as well as market research and consumer insights initiatives across the Asia Pacific region. Over the years, she has worked on diverse and challenging analytical problems in commercial excellence, marketing and salesforce effectiveness, strategic planning and communications etc. Her interests lie in the applications of econometrics, marketing and sales analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness.

She graduated from National University of Singapore (NUS) with a Bachelor of Science (minor in Computer Programming and Applications). She also completed her Master of Business Administration and Master of Science (Statistics) with NUS. 

ashish-kumar49b712518a6d4d49a1331e5bdf25f5b1 

Dr Ashish Kumar

Principal Research Scientist, Health Systems Design Lab, Duke-NUS Medical School
View Biography

Dr Ashish Kumar is Principal Research Scientist in the Health Systems Design Lab. Prior to joining the team in January 2021, he was Principal Consultant, Economics and Operations at Bell Labs Consulting (part of Nokia Group, where he worked for a total of 21 years). He has served as Engagement Lead for strategy consulting projects of national importance in Singapore and Malaysia. He has sold, delivered and led consulting projects in more than ten countries. As a subject matter expert, he has consulted on market entry business cases and market forecasting, economic impact of new technology, business benchmarking, and enhancement of operations models. Ashish has applied system dynamics, network analysis and input-output analysis in his work.  He has co-authored a book and several research publications. He has a B.E. (industrial engineering) from the Indian Institute of Technology (IIT) Roorkee (India), master’s degree from the National Institute of Industrial Engineering, Mumbai and Ph.D. in management from IIT Delhi. He is interested in applying systems thinking in health.







More than one Google Analytics scripts are registered. Please verify your pages and templates.
A+
A-
Scrolltop
More than one Google Analytics scripts are registered. Please verify your pages and templates.