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NUS-ISS Seminar - Driving Product Engagement for Public Good: A Fireside Chat with Nir Eyal

NUS-ISS Seminar - Driving Product Engagement for Public Good: A Fireside Chat with Nir Eyal

Driving Product Engagement for Public Good
Join us on 17 May for a fireside chat with Mr Nir Eyal – speaker, investor, and bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In this conversation, we will explore key themes from his influential books, discuss their implications for creating impactful products in the public sector, and delve into the exciting intersection of behavioural design, technology, and public good. The session will conclude with an audience Q&A and networking session. 

Audience
  • Product, technology, and design professionals in the public sector
  • Anyone who is interested in designing or building products for the public good 
Date / Time / Venue
  • Friday, 17 May 2024
  • 2:30pm - 4:30pm (Registration starts from 2:00pm)
  • Inspire Theatre, NUS-ISS 
    25 Heng Mui Keng Terrace
    Singapore 119615
Free Admission Register Now  Registration ends
on Monday, 13 May 2024, 6:00pm 
Light refreshments will be provided during the networking session 
Please email to issmarketing@nus.edu.sg for enquiries.

 

Seminar Agenda

 2:00pm  Registration
  
 
 2:30pm  Opening and Introduction
 Ms Amy Huang
 Chief
 Digital Products & Platforms Practice
 NUS-ISS 
 2:35pm  Fireside Chat on Driving Product Engagement for Public Good
 Mr Nir Eyal
 
Speaker, investor, and bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

 Moderated by:
 Ms Amy Huang
 Chief
 Digital Products & Platforms Practice
 NUS-ISS 
 3:35pm  Q&A with audience
 4:00pm  Networking tea break  
 4:30pm  End of event  

*Programme may be subjected to changes.



Speaker

Nir-Eyal-headshot-white-background 

Mr Nir Eyal 

Author, Speaker, and Investor 

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.

Nir attended The Stanford Graduate School of Business and Emory University.







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