NUS
 
ISS
 
NUS ISS

Professional Certificate in Digital Business Strategy


Overview

Reference No TGS-2020509644
Part of -
Duration 6 days
Course Time 9.00am - 5.00pm (Saturdays); 6.30pm - 10.00pm (Weeknights)
Enquiry Please contact ask-iss@nus.edu.sg for more details.

Companies are facing tough competition in a fast-changing business environment.  Having an effective digital business strategy is critical for companies to survive and flourish in a period when digital technologies have transformed customers’ expectations and behaviours as well as how the marketplace has given rise to new business models.  There are companies thriving today that operate through notions such as co-creating value with customers, working in ecosystems to get things done, connecting with customers to foster shared values and allowing innovations at all levels.  This course is an exposition of these ideas, taking participants on the journey of:

  • Value Co-Creation with Customers
  • Value Realisation through Digital Product Offering to Customers (and Users)
  • Value Delivery through Customer Engagement and Marketing Strategy
  • Justify and Sustain Digital Investments to Maximise Value Delivery and Capture

Every industry is becoming digital, and every organisation must transform for its digital future. The world of digital is rife with technologies that affect how organisations operate; more importantly, new technologies are rapidly appearing that will more and more rapidly change the world of tomorrow. This course provides an approach to transform an organisation into a digital business and sustain the transformation as it meets rapidly changing digital technologies.

 
Application should be submitted at least 1 month before the start of each class.

Upcoming Classes

Class 1 02 Aug 2024 to 19 Sep 2024 (Full Time)

Duration: 6 days

When:
Aug:
02, 03(Sat), 16, 17(Sat), 30, 31(Sat)
Sep:
13, 14(Sat), 19
Time:
09:00am to 05:00pm


Key Takeaways

At the end of the course, the participants will be able to:

  • Examine the framework to formulate a vision of the digital business and digital business strategy
  • Design a digital business strategy that comprise product strategy, customer and marketing strategy, digital capabilities, transformation roadmap etc.
  • Develop the digital product strategy by identifying, designing and monetising new digital product offerings
  • Adapt and apply innovative digital business models to enable the digital product strategy
  • Develop a customer and marketing strategy and plans to support the digital business
  • Create organisation transformation capabilities
  • Develop and justify business case for digital business and transformation
  • Drive and sustain digital transformation


Who Should Attend

This Professional Certificate course is suitable for:

  • Senior executives with transformation, innovation, e-business, organisational excellence and/or change management responsibilities who wish to strengthen their leadership capabilities to pivot and bring about transformation in the business for competitive advantage;
  • Senior executives who are transitioning into such roles in the near future or preparing to further their careers as digital leaders.

This is an intensive hands-on 6 days course, where participants are expected to do prior readings, class preparation and to engage actively in class discussions and/or projects.

Participants will follow the curriculum and schedule offered for the same module in the Master of Technology in Digital Leadership programme.

Prerequisites

  • Given the strategic orientation of the module, participants should typically have at least 10 years of professional experience.
  • Participants should have prior knowledge on digitalisation or digital transformation, and how they enhance business competitiveness.
  • Participants may be required to furnish supporting document for consideration to join the course.

What to Bring

Bring Your Own Laptop – Participants are required to bring your own internet-enabled laptop with these recommended configuration; Intel Core i5 (sixth generation or newer) or equivalent, Microsoft Windows 10 Professional, 8GB (or higher) RAM. The recommended web browser is Google Chrome to access courseware on the ISS learning management system. No printed course materials will be issue.


What Will Be Covered

This course will cover:

  • How Leaders Think Strategically About Digital Business and Value Co-creation with Customers
  • Strategic Options for Realising Digital Business and Capturing Market Share
  • Developing Digital Product Strategy and Monetising the Digital Portfolio
  • Applying Digital Business Models to Enable the Digital Product Strategy
  • Creating the Customer and Marketing Strategy for Digital Business
  • Creating the Business Case and Transformation Roadmap to Drive Firm’s Digital Business Strategy
  • Sustaining the Digital Transformation that Enable Firm’s Digital Business Strategy

Format
Lectures and workshops


Fees & Subsidies

Fees for 2024

Full course fee

 S$5000

9% GST on full course fee

 S$450

Total course fee payable, including GST 

 S$5450


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Certification

Professional Certificate

Participants must attend at least 75% of the course and attain a minimum overall score of 50% to be awarded with NUS-ISS Professional Certificate in Digital Business Strategy at the end of the course.

This is one of the Professional Certificate courses in Digital Leadership programme. This course is eligible to stack to the Master of Technology in Digital Leadership degree. For consideration into the Master degree, an average of 60% across all relevant Professional Certificate courses is required.




Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.



Course Resources

Develop your Career in the Following
Training Roadmap(s)

Please click on the discipline(s) to view the training roadmap of related courses to assess your training needs and goals.

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