Overview
To optimise the learning experience of all participants, the class will only be conducted with enrolment of 8 - 20 participants.
Building a successful digital product requires more than just a great idea and the latest technology. A well-crafted strategy is essential for navigating the market. Understanding the competition and connecting with potential customers to establish market positioning are crucial steps in crafting the strategy. By combining a long-term marketing plan and a sustainable business model, these elements of product strategy help to launch a product that resonates with the target audience.
The DPS course is a practice-oriented course designed for product professionals and digital strategists looking to enhance their expertise in successful strategy formulation and execution.
Over four weeks, participants will learn to formulate a compelling product vision based on market research and develop a Go-To-Market strategy that drives customer adoption and loyalty. Through case discussions and team projects, participants will acquire the skills to develop strategies for launching and sustaining their digital products.
This course is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It also contributes to the Graduate Certificate in Designing and Managing Products and Platforms, which can be stacked towards a Master of Technology in Software Engineering.
Upcoming Classes
Class 1: 8 to 29 July 2025 (Full Time)
Duration: 4 Days
When: July 8, 15, 22, 29
Time: 9:00am to 5:30pm
Class 2: 2 to 23 September 2025 (Full Time) - Class Full
Duration: 4 Days
When: September 2, 10, 16, 23
Time: 9:00am to 5:30pm
Class 3: 4 to 25 November 2025 (Full Time) - Class Full
Duration: 4 Days
When: November 4, 11, 18, 25
Time: 9:00am to 5:30pm

Registration Instructions
Self-sponsored Participants
- Register for the course by clicking on the "Register Now" button above
- You may refer to the User Guide for Learner
Company-sponsored Participants
- You will have to be registered for the course by someone from your company who has an account on the LifeLong Learning Portal (L³AP)
- The person in-charge may register you for the course by:
- Generating a corporate registration link for you to register for the course
- After the link is generated, you must:
- Log in to L³AP by clicking on the "Register Now" button
- Click on the corporate registration link after logging in
- If you do not follow the above instructions, you will be registered for the course as self-sponsored
- Registering you for the course backend
- You will still be required to log in to L³AP and complete your registration by clicking on the "Register Now" button above
- You may refer your HR/L&D POC to the User Guide for Company