Key Takeaways
At the end of the course, the participants will be able to:
- Define digital marketing campaign objectives, with consideration of business or organisational goals
- Understand consumer or citizen behaviour and needs
- Apply content and communications principles
- Understand usage of different digital marketing channels and platforms
- Understand types of optimisation and conversion tactics
- Develop metrics and performance indicators for the channels
- Create a digital marketing strategy and implementation plan
Who Should Attend
This is an intermediate course, suitable for professionals with several years of experience, with an interest or requirement to understand digital marketing and social engagement.
It is applicable for professionals engaged in the following areas.
- IT professionals with interest in digital and web
- Webmasters
- Creative design / user experience
- Marketing / brand communications
- Product management
- Public relations / social media
- Business analysis / market research
- Customer service
- Sales / business development
- Business decision makers
- Government policy makers
- Entrepreneurs
Prerequisites
- Participants with some prior years of experience working with different functional teams in an organisation will benefit more from the course.
- Participants also need to have a strong interest in digital marketing and be comfortable with digital concepts, platforms and tools.
What Will Be Covered
This course will provide an overview of digital marketing and social engagement strategy. It will focus on providing participants with a practical understanding of digital marketing concepts, platforms and channels. The course will enable participants to develop a digital marketing plan with considerations of the process, channels and key performance indicators.
To encourage interaction and sharing among the participants, case scenarios, examples, group exercises and hands-on workshops will be used throughout the course.
This course will cover:
- Digital marketing concepts and strategy
- Consumer needs and behaviour
- Content and communications
- Social engagement platforms
- Different types of digital channels
- Different types of optimisation and conversion tactics
- Measurement and reporting
At the end of the course, participants will be able to define, develop and review a digital marketing plan.
Fees
|
Full course fee
|
S$750.00 |
|
7% GST on full course fee
|
S$52.50 |
|
Total course fee payable, including GST
|
S$802.50 |
Certificate
Certificate of Completion
Participants must be assessed competent in all assessments for group assessments and/or individual assessments where applicable.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.