NUS
 
ISS
 

Generative AI for Comms Officers

Overview

Part of -
Duration 1 day
Course Time 9:00am - 5:00pm
Enquiry Please email ask-iss@nus.edu.sg for more details

As the business landscape continues to evolve rapidly, it is essential for leaders to stay ahead of the curve and embrace emerging technologies that can drive innovation and competitive advantage. One such technology that has gained significant attention in recent years is Artificial Intelligence (AI) and, most recently, Generative AI. Generative AI refers to the ability of AI systems to create new and original content, such as images, videos, text, and even entire virtual environments. This technology has the potential to transform various industries and revolutionize the way businesses operate, opening up new opportunities for growth, efficiency, and customer engagement. AI has broad applications across industries, from sensing, sensemaking, content creation and marketing to product design, personalization, and virtual experiences. By understanding the capabilities and limitations of AI and generative AI, business leaders can identify innovative applications within their specific domains and unlock new avenues for business growth.

Trust is the essence of AI because it underpins the relationship between humans and artificial intelligence systems. AI algorithms and models are designed to make decisions and take actions that impact individuals and society as a whole. In order for AI to be effective and widely adopted, it is essential that users, stakeholders, and the general public have confidence in the integrity, reliability, and fairness of AI systems. As AI technology continues to evolve and becomes more complex, considerations such as bias, transparency, and accountability become paramount. Trust allows organizations and users to evaluate and address these issues, ensuring that AI systems are designed and deployed in a responsible and ethical manner. In addition, to position AI in today’s digital landscape requires a quick segue into trust technologies such as crypto/blockchains and how the two technologies work together.

Key Takeaways

At the end of the 1-day course, participants will be able to:

  • Learn and apply the fundamentals and capabilities of Generative AI
  • Leverage Generative AI tools for content creation in different modes: text, audio and video and building workflows to automate the different tasks.
  • Understand ethical considerations for AI governance and foster responsible usage of AI tools and



What Will Be Covered

  1. AI, Data bias, Trust
    • Implicit bias
    • Data bias
    • The essence of AI: Sensing, sense-making, decision making
    • AI and trust
    • Data driven decision making
  2. AI and Misinformation
    • Trusting strangers
    • Collusion, opinion spamming, fakes and misinformation
    • Trust platforms and networks
    • Trusting the AI
    • AI and business outcomes
  3. Beyond the hype of Generative AI
    • Hallucination
    • Personality and emergent behaviour
    • Hacking the AI model
    • Hacking the prompts
    • The carbon cost of AI models
  4. Trends in AI and Generative AI
    • AI trends in the Enterprise
    • AI trends in the Creative industries
    • Trends in regulating and managing AI
    • Artificial General Intelligence (AGI)
    • Other general trends

Hands-on:

  • Use of tools to help with content creation, copyediting, delivering personalised messages at scale, generating first draft of texts, speeches, or visuals/content for social media and public replies
  • Faster content production capabilities
  • Use of tools to simplify work processes
  • Develop better prompt-engineering
  • Understanding the impact of Gen AI on media effectiveness, research and online sentiment analysis
  • Use of geo-location and location-based notifications

Tools to be used
Here are the tools to be accessed in an MCI environment from either a desktop or laptop:

Suggestion for the laptops:
If you are bringing a laptop, please see below for the tech specs:

 

Minimum

Recommended

Computer and processor

1.6 GHz or faster, 2-core Intel Core i3 or equivalent, e.g. Apple (Intel) year 2012 model and newer

Intel Core i7 or equivalent, e.g. Apple (Intel/M1/M2 chip) new models

Memory

4 GB RAM

16 GB RAM

Hard Disk

256 GB disk size

1 TB disk size

Display

800 x 600 screen resolution

1280 x 768 screen resolution

Graphics

Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).

DirectX 10 graphics card for graphics hardware acceleration

Others

An internet connection – broadband wired or wireless

Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth

A webcam or HD webcam - built-in or USB plug-in

 

 




Fees & Subsidies

Fees for 2024

  Full Course Fees
Full course fee  S$900
Nett course fee  S$900
9% GST on nett course fee S$81
Total nett course fee payable, including GST  S$981



Certificate

Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.



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NUS-ISS Course Registration Terms and Conditions

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NUS-ISS and Learner’s Commitment and Responsibilities

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WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.




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