NUS
 
ISS
 

Managing Digital Products

Overview

Part of -
Duration 4 days
Course Time 9.00am - 5.00pm
Enquiry
The Managing Digital Products (MDP) course is a foundational course for product managers, product owners, service managers, business analysts, product engineers, and product marketers.

This course presents participants with a practical and interactive learning experience to pick up skills and tools to successfully manage new and existing products in the digital world. It will cover:
  • the fundamentals of managing products with a focus on the digital world.
  • the use of modern product management methods and techniques, leveraging on data, agility, user experience design, and experimentation.

Key Takeaways

Upon completion of the course, participants will be able to: 

  • effectively execute the digital product manager’s crucial role in driving digital business success by orchestrating all relevant stakeholders to manage a continually evolving product through its lifecycle.
  • develop mastery over building customer-centric products, and leveraging on data to make product decisions within an agile product life cycle and integrated partner ecosystems.
 



Who Should Attend

This course is suitable for:

  • Inexperienced product managers and project managers who wants to learn the skills and techniques to manage the development, launch, sale and growth of products and services.
  • Business analysts, system analysts, designers, developers, marketers who are interested in digital product management methods and want to transition into the product side of business in the digital world.
  • Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
  • Those who are in roles that interact with the product management function in delivering products and services.



  • Structure

    Day 1:
  • Digital Product Management Challenges
  • Digital Product Life Cycle
  • Digital Product Management Framework
  • Innovation Management
  • Product Talent Management
  • Product Team Model
  • Stakeholder Orchestration

  • Day 2:
  • Market Problem / Opportunity
  • Competitive Intelligence
  • Market Segmentation
  • Business Case
  • Product Positioning
  • Product Portfolio Management
  • Pricing
  • Go-To-Market Strategy
  • Unique Selling Proposition

  • Day 3:
  • Product Roadmap
  • Requirements Definition
  • Requirements Management
  • Release Management
  • Product Development Process
  • Customer Experience Design
  • Product Validation
  • Product Evolution

  • Day 4:
  • Product Marketing
  • Launch Planning
  • Product Support
  • Digital Thread
  • Digital Product Metrics
  • Insights and Actionable Next Steps



  • Fees


    Full Fee

    Full course fee

    S$2400

    7% GST on nett course fee

    S$168

    Total nett course fee payable, including GST S$2568





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