NUS
 
ISS
 

New Media and Sentiment Mining

Overview

Reference No TGS-2020001445
Part of Graduate Certificate in Practical Language Processing
Duration 3 days
Course Time 9.00am - 5.00pm
Enquiry Please contact ask-iss@nus.edu.sg for more details.

Do you have a lot of textual data from various sources like customers, internal documents, emails, news articles and the social media that comes in fast and furious? Do you want to extract meaningful opinions and sentiments from these textual data automatically? This course further extends the knowledge and skillsets built by the Text Analytics course. It equips the attendee with the necessary skillsets to design sentiment analysis system and apply them in various social fields.

The ability to process and analyse voluminous textual data provides the participants an edge in this new media age. The objective of this course is to introduce participants to sentiment analysis and its applications. Participants will gain the requisite skills to evaluate the supervised learning algorithms for sentiment classification. They will be able to evaluate and analyse granular meaning of texts from documents and articles.

The course will assume that the participants have good knowledge of text analytics and techniques, and some hands on experience of modelling using these techniques using Python. Participants are also expected to have knowledge of statistics at the level of the Statistics Bootcamp II course.

This course is part of the Artificial Intelligence and Graduate Certificate in Practical Language Processing Series offered by NUS-ISS.

 

Upcoming Classes

Class 1 27 Jul 2024 to 10 Aug 2024 (Full Time)

Duration: 3 days

When:
Jul:
27(Sat)
Aug:
03(Sat), 10(Sat)
Time:
09:00am to 05:00pm



Key Takeaways

At the end of the course, the participants will be able to:

  • Identify where sentiment analysis can be applied
  • Evaluate and analyse the classification techniques for sentiment classification and apply it with open source libraries
  • Design a sentiment analysis system for customer feedback and reviews
  • Design a sentiment analysis system for news and social media for applications in finance
  • Evaluate and assess sentiment analysis at a granular level for entities and aspects



  • Who Should Attend

    This is an intermediate course, suitable for professionals with an interest or requirement to understand digital marketing and social engagement for customers.

    It is applicable for professionals engaged in the following areas.
  • Customer analysts performing deeper analytics on sentiment analysis on customer feedbacks and reviews
  • Data scientists in financial services doing applied sentiment mining for applications in finance including fraud, trading.
  • Data analysts in the financial services who use internal research and external news for research.
  • Analysts who want to automate and extract insights from the voluminous internal and external textual documents in their organisations

  • Prerequisites
    • Participants must successfully completed Text Analytics course offered by NUS-ISS.
    • Participants must have strong programming skills using python, familiar with packages like Numpy, Pandas, Scikit-Learn, and well versed using virtual environments in python (GitHub or CoLab).
    • Interested participants who did not take the Text Analytics course offered by NUS-ISS must take a precourse assessment quiz and pass it. The precourse assessment quiz is administered online and tests the participant’s practical understanding of text mining concepts necessary to undertake this course successfully. The assessment does not test programming skills.

    What to Bring

    No printed copies of course materials are issued.
    Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.

    If you are bringing a laptop, please see below for the tech specs:

     

    Minimum

    Recommended

    Operating Systems

    • Windows 7, 8, 10 or
    • Mac OS

    Laptop running the latest
    version of either Windows or
    Mac OS

    System Type

    32-bit

    64-bit

    Memory

    8 GB RAM

    16+ GB RAM

    Hard Drive

    256 GB disk size

     

    Others

    • An internet connection – broadband wired or wireless
    • Installation permissions (non-company laptops)
    • Keyboard
    • Mouse/Trackpad
    • Display
    • Power adapter (laptop battery might run out)

    DirectX 10 graphics card for graphics hardware acceleration

     




    What Will Be Covered

  • Introduction to sentiment analysis and its applications in various social domains.
  • Overview of related tasks of NLP to sentiment analysis
  • Supervised learning classification algorithms for sentiment analysis
  • Entity and aspect mining for sentiment analysis
  • Sentiment visualization tools
  • Applications of sentiment analysis to customer analytics and financial applications
  • Sentiment analysis and its psychological basis



  • Fees & Subsidies

    Fees for 2024
      Full Fee Singaporeans & PRs
    (self-sponsored)
    Full course fee S$2700 S$2700
    ISS Subsidy  - (S$270)
    Nett course fee S$2700 S$2430
    9% GST on nett course fee S$243 S$218.70
    Total nett course fee payable, including GST S$2943 S$2648.70
    Note:
    1. All fees and subsidies are valid from January 2024, unless otherwise advised.
    2. All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
    3. From 1st January 2024, the GST will be increased to 9%.



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    Certificate

    Certificate of Completion
    Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.



    Preparing for Your Course

    NUS-ISS Course Registration Terms and Conditions

    Find out more.

    NUS-ISS and Learner’s Commitment and Responsibilities

    Find out more.

    WIFI Access

    WIFI access will be made available to participants.

    Venue

    NUS-ISS
    25 Heng Mui Keng Terrace
    Singapore 119615

    Click HERE for directions to NUS-ISS

    In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

    Course Confirmation

    All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

    General Enquiry

    Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.




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