NUS
 
ISS
 

Product & Pricing Analytics

Overview

Reference No TGS-2022010927
Part of Graduate Certificate in Specialised Predictive Modelling & Forecasting
Duration 4 days
Course Time 9:00AM to 5:00PM
Enquiry Please contact ask-iss@nus.edu.sg for more details.

This course will leverage the combined strengths of predictive and prescriptive techniques (e.g. statistics, econometrics, mathematical optimisation methods, digitalisation and analytics with IoT) to provide participants with a practical understanding of Product and Pricing Analytics to derive actionable insights for demand forecasting and portfolio management as well as driving business sustainability solutions. 

Four key areas to be covered are (i) Design of Experiments (ii) Econometrics and Pricing Analytics, and (iii) Decision Science and Optimisation; (iv) IoT analytics

This course is part of the Data Science Series offered by NUS-ISS. The course provides an intermediate pathway to the ISS portfolio in the Data Science Graduate Certificate in Specialised Predictive Modelling & Forecasting syllabus that will be one of the graduate certificates in analytics, stackable towards a Masters of Technology in Enterprise Business Analytics.

Key Takeaways

At the end of the course, the participants will be able to:
  • Apply experimental design methods for concept testing, factor screening, rapid experimentation and optimisation for connected and sustainable products
  • Understand basic economic concepts and apply econometrics for product & pricing analysis
  • Learn and implement the decision science techniques for product and pricing optimisation for a typical business entity (Linear Programming, Non-Linear Programming, Integer Programming)
  • Apply the strategy and methods for inventory optimisation and simulation (Monte Carlo Simulation and Discrete Event Simulation)
  • Build data collection, analytics, and decision-making capabilities and solutions with IoT technologies
  • Integrate machine learning and analytics into edge computing to building a more connected world and perform decision-making



  • Who Should Attend

    It is applicable for professionals engaged in the following areas.
  • Product Analyst
  • Pricing Analyst
  • Commercial Excellence Analyst
  • Sales/Marketing Analyst

  • Prerequisites
  • Participants with some prior years of experience working within planning teams in an organisation will benefit more from the course.
  • Participants also need to have a strong interest and knowledge in basic predictive modelling and be familiar with R/Python.
  • Participants are required to have completed the Statistics Bootcamp II and Predictive Analytics - Insights of Trends and Irregularities prior to attending this course.

  • NUS-ISS also offers a range of other basic courses in Data Analytics Process and Best Practice II, Statistics Bootcamp II and Predictive Analytics - Insights of Trends and Irregularities for participants new to Data Science.


    What to Bring

    No printed copies of course materials are issued.
    Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.

    If you are bringing a laptop, please see below for the tech specs:

     

    Minimum

    Recommended

    Operating Systems

    • Windows 7, 8, 10 or
    • Mac OS

    Laptop running the latest
    version of either Windows or
    Mac OS

    System Type

    32-bit

    64-bit

    Memory

    8 GB RAM

    16+ GB RAM

    Hard Drive

    256 GB disk size

     

    Others

    • An internet connection – broadband wired or wireless
    • Installation permissions (non-company laptops)
    • Keyboard
    • Mouse/Trackpad
    • Display
    • Power adapter (laptop battery might run out)

    DirectX 10 graphics card for graphics hardware acceleration

     


    Additional Software Requirements:
    • Excel - Solver
    • R & R studio
    • Python (Anaconda)



    What Will Be Covered

    • Introduction to analytics, trends and developments for Product and Pricing Excellence
    • Experimental design techniques for product innovation and optimisation
    • Econometrics and Pricing Analytics
    • Prescriptive Analytics and Decision Science Techniques
    • Decision Science for Product and Price Optimisation
    • Inventory Planning and Simulation



    Fees & Subsidies

    Fees for 2024
      Full Fee Singaporeans & PRs
    (self-sponsored)
    Full course fee S$3600 S$3600
    ISS Subsidy  - (S$360)
    Nett course fee S$3600 S$3240
    9% GST on nett course fee S$324 S$291.60
    Total nett course fee payable, including GST S$3924 S$3531.60
    Note:
    1. All fees and subsidies are valid from January 2024, unless otherwise advised.
    2. All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
    3. From 1st January 2024, the GST will be increased to 9%.



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    Certificate

    Certificate of Completion
    Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.



    Preparing for Your Course

    NUS-ISS Course Registration Terms and Conditions

    Find out more.

    NUS-ISS and Learner’s Commitment and Responsibilities

    Find out more.

    WIFI Access

    WIFI access will be made available to participants.

    Venue

    NUS-ISS
    25 Heng Mui Keng Terrace
    Singapore 119615

    Click HERE for directions to NUS-ISS

    In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

    Course Confirmation

    All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

    General Enquiry

    Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.




    Course Resources

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