Key Takeaways
At the end of the course, the participants will be able to:
- Learn to develop a product market fit strategy and support it with a valid business case
- Learn to improve customer-product intimacy by leveraging various social signals to build product features and how to market them.
- Learn how to create measures and indicators that may be used to drive and ensure product market fit.
Who Should Attend
This course is designed for:
- Professionals who are involved in product planning, product design, product development and product marketing at all levels including product managers, product marketers, product engineers, sales and marketing personnel.
- Professionals including programme managers and project managers who intend to expand their skills or want to move into the discipline of managing products.
Prerequisites
- Professionals with an interest in product management concepts, or
Professionals managing product teams and involved in product design processes and techniques, or
- Professionals with working experience in project and programme delivery.
What to Bring
No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.
If you are bringing a laptop, please see below for the tech specs:
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Minimum
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Recommended
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Computer and processor
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1.6 GHz or faster, 2-core Intel Core i3 or equivalent
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1.8 GHz, 2-core Intel Core i3 or equivalent
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Memory
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4 GB RAM
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8 GB RAM
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Hard Disk
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256 GB disk size
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Display
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1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)
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Graphics
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Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).
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DirectX 10 graphics card for graphics hardware acceleration
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Others
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An internet connection – broadband wired or wireless
Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
A webcam or HD webcam - built-in or USB plug-in
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What Will Be Covered
The course will cover the following topics:
The course will focus on qualitative and quantitative aspects of product market fit. Participants will learn how to adopt a strategic customer-centric model to create and sustain value for customers and achieve market growth. This course will cover key techniques on how to leverage customer and market segmentation, product iteration, omni-channel experience, and data-driven decision making to achieve product market fit.
Reinforcement of the learning outcomes will accomplished through workshops to allow participants to practice the various techniques taught in class. All workshops will form part of the overall assessment.
Customer Voice
- Concept and definition of the Customer Voice.
- Key factors that facilitate listening to the Customer Voice.
- Insights on how to leverage the use of data-driven decision making.
- Measures and indicators for product market fit using the Customer Voice.
- The techniques will include the following:
- Cost-Benefits Analysis
- Kano Modelling
- Customer and Market Segmentation
Customer Engagement
- Concept and definition of Customer Engagement.
- Customer Engagement strategies and techniques to help gain competitive advantage.
- Concepts of “value” and “superior perceived value”.
- Measures and indicators for product market fit using Customer Engagement.
- The techniques will include the following:
- Moments of Truth (MOT)
- Customer Lifecycle Marketing Strategy
- Customer Decision Journey
Customer Validation
- Concept and definition of Customer Validation.
- Factors, benefits and implications when developing a Customer Validation strategy.
- Product tests that provide comprehensive coverage of product quality, interoperability and user experience.
- Measures and indicators for product market fit using Customer Validation.
- The techniques will include the following:
- Agile Product Iteration Model (Plan- Develop- Evaluate- Learn)
- Build-Measure-Learn Loop Model
- Alpha Tests/ Beta Tests/ Field Tests
Product Market Fit Strategy
- Factors that influence the buying decisions of the customer.
- Relationships between the product market fit strategy and product development.
- Organisation agility and alignment vis-à-vis product development.
Fees & Subsidies
Fees for 2024
| |
Full Fee |
Singaporeans & PRs
(self-sponsored) |
| Full course fee |
S$2700 |
S$2700 |
| ISS Subsidy |
- |
(S$270) |
| Nett course fee |
S$2700 |
S$2430 |
| 9% GST on nett course fee |
S$243 |
S$218.70 |
| Total nett course fee payable, including GST |
S$2943 |
S$2648.70 |
Note:
- All fees and subsidies are valid from January 2024, unless otherwise advised.
- All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
- From 1st January 2024, the GST will be increased to 9%.
Certificate
Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.