NUS
 
ISS
 

Strategic Product Market Fit

Overview

Reference No TGS-2020001493
Part of -
Duration 3 days
Course Time 9.00am - 5.00pm
Enquiry Please email ask-iss@nus.edu.sg for more details.

Achieving product-management fit relies on adoption. By leveraging a customer-centric approach, organisations can effectively identify market needs and develop product features that motivate users to use their products or services. 

The SPMF course is specifically designed for intermediate product professionals and digital strategists who want to incorporate customer-centric mindsets and practices into their product creation processes. SPMF provides an interactive learning process to equip participants with the skills to build sustainable products.  

This course is part of the Digital Products & Platforms series offered by NUS-ISS. 

Upcoming Classes

Class 1 02 Jun 2025 to 04 Jun 2025 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 2 08 Oct 2025 to 10 Oct 2025 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm



Key Takeaways

At the end of the course, participants will be able to: 

  • Develop a product market fit strategy and support it with a valid business case 

  • Improve customer-product intimacy by leveraging various social signals to build product features and how to market them. 

  • Learn how to create measures and indicators that may be used to drive and ensure product market fit 




Who Should Attend

The course is designed for: 

  • Professionals involved in corporate planning and customer engagement seeking to enhance their expertise in product market fit and adoption, such as Product managers and digital strategists.

  • Professionals who are involved in product development interested in adopting a customer-centric approach to product creation process. 

  • Programme and project managers seeking to expand their strategic skills or transition to product management. 

 

Prerequisite 

Individuals new to product management are required to attend the Managing Digital Products course to build a strong foundation unless they have relevant work experience in product design processes or managing product teams.    

 

What to Bring

No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials. 

If you are bringing a laptop, please see below for the tech specs:

 

Minimum

Recommended

Computer and processor

1.6 GHz or faster, 2-core Intel Core i3 or equivalent

1.8 GHz, 2-core Intel Core i3 or equivalent

Memory

4 GB RAM

8 GB RAM

Hard Disk

256 GB disk size

 

Display

1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)

 

Graphics

Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).

DirectX 10 graphics card for graphics hardware acceleration

Others

An internet connection – broadband wired or wireless

Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth

A webcam or HD webcam - built-in or USB plug-in

 




What Will Be Covered

Customer Voice 

Learn the importance of aligning the customer’s voice with consumer needs and how to practice it effectively. 

Customer Validation 

Gain an overview of customer validation, including its stages and impact on product development. Learn about key performance indicators (KPIs) and methods for evaluating product ideas. 

Customer Engagement 

Explore the core concepts of customer engagement and strategies for building and maintaining long-term relationships with customers. Discover the engagement stack and tools designed to drive user interactions. 




Fees & Subsidies

Fees for 2024
  Full Fee Singaporeans & PRs
(self-sponsored)
Full course fee S$2700 S$2700
ISS Subsidy  - (S$270)
Nett course fee S$2700 S$2430
9% GST on nett course fee S$243 S$218.70
Total nett course fee payable, including GST S$2943 S$2648.70
Note:
  1. All fees and subsidies are valid from January 2024, unless otherwise advised.
  2. All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
  3. From 1st January 2024, the GST will be increased to 9%.



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Certificate

Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.




Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.




Course Resources

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Training Roadmap(s)

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