NUS
 
ISS
 

Text Analytics

Overview

Part of -
Duration
Course Time
Enquiry Please email to iss-blendedlearning@nus.edu.sg

About 80% of enterprise-relevant data is in unstructured or semi-structured format. These include emails, documents, surveys, feedback forms, warranty claims, contact-centre notes and transcripts, web pages, news, data from social media, audios, videos and many more. A predominant amount of such data is available as text.

In order to gain competitive edge in the market, businesses and organisations are finding a growing need to expand their analysis scope to cover text data, especially in regards to customer feedback and social media data. This is so that critical insights can be uncovered to support business decision making and process improvement.

This course aims to equip you with the knowledge and skills to effectively analyse large amounts of textual data such as reports and customer feedbacks to discover themes and patterns, and extract information of interest, to aid in improving business process and decision making. In scenario-based case studies, you will be introduced to common text analytics tasks such as data pre-processing and preparation, document classification, clustering, topic modelling, information extraction and linguistic/knowledge resources management. You will practise performing these tasks following a well-defined process in hands-on sessions.

Key Takeaways

At the end of the course, learners will be able to:

●  Pre-process textual data into structured representation for further modelling.

●  Identify main themes or topics in the collection of documents or textual data (e.g. the prominent issues reflected in case reports).

●  Classify documents into predefined categories by building a model from labelled data, such as a classifier to assign reports to known types of issues for further investigation.

●  Extract information of interest from text as structured data to enable integration into the traditional data mining process.

●  Incorporate business understanding and domain knowledge into the analysis through lexical and knowledge resources.



Structure

●  Course duration: 6 weeks.

●  Learners are recommended to set aside three to four hours of focused learning time to get the most out of the course.

●  This course is designed to be self-paced and cohort-based, with 3 synchronous live sessions via Zoom. Content will be released on a weekly basis.

●  Throughout the course, learners are expected to actively contribute to the group activities and are encouraged to apply the knowledge learnt. They will have ample opportunities to do so via discussions, peer learning, workshops, assessments, and applications.




Live Sessions

Learners are required to attend the mandatory Live Sessions scheduled (via Zoom) as part of the course requirement. This will help to reinforce learning with the cohort.  Please refer to the schedule below for each class:

Class 1
January – February 2023 
●  Live session 1: Fri, 20 Jan 2023, 2pm – 3.30pm *
●  Live session 2: Fri, 3 Feb 2023, 2pm – 3.30pm *
●  Live session 3: Fri, 17 Feb 2023, 2pm – 3.30pm *

* All sessions are in Singapore Time. 



Who Should Attend

This course is appropriate for:

●  Both Business analytics and non-business analytics professionals, such as Business and IT professionals seeking analytical skills to handle large amounts of textual data (e.g. customer feedbacks, product reviews on social media, etc.) for insights to improve business process and decision making.

●  Individuals who have no knowledge or experience in text analytics and would like to gain some knowledge in this area so that they may explore work opportunities in business analytics.

●  Data analysts, business users and IT professionals who want to move from the structured data to large amounts of unstructured, text data.
 



Fees And Funding

Type of Learners  Course Fee Total course fee payable, including GST
Learners residing in Singapore (SGD) SGD 900 SGD 963
Learners residing outside Singapore (USD) USD 700 USD 700



Things To Note

● The NUS-ISS Certificate of Completion will be issued to learners who have met the course requirements successfully. This will include attending all synchronous Zoom sessions and completing the learning activities, workshops and assessments (where applicable).

● Read the terms and conditions of NUS-ISS Course Registration here.

● Read about NUS-ISS and Learner’s Commitment and Responsibilities here.

● All classes are subject to confirmation and NUS-ISS will send an acceptance email to learners one week prior to the commencement date.

● All responses to feedback and surveys conducted by NUS-ISS and its partners must be submitted by learners.




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