Web Analytics & SEO

Key Takeaways

At the end of the course, the participants will be able to:

• Identify the sales and marketing information required by users of the information
• Understand relevant web analytics tools and make recommendations to their organisation
• Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions
• Implement and apply web analytics and metrics to improve web performance
• Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance

Who Should Attend

This course is designed as an introductory course for anyone with an interest or needed requirement to understand web analytics and its application in business, sales and marketing.  It is applicable for professionals engaged in the following areas.

• Web Management
• Digital Marketing
• Marketing Communications
• Product Marketing
• Business Analysis
• Sales and Business Development
• User Experience Design
• Customer Analytics

The course is introductory in nature and assumes no prior knowledge of Web Analytics or the Google Analytics platform.

What to Bring

No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.

If you are bringing a laptop, please see below for the tech specs:

What Will Be Covered

The course will focus on web analytics principles and applications.  There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

This course will cover:

• Web Analytics fundamentals, tools, and strategies
• Google Analytics features, reporting and applications
• Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis

By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios. 

Fees & Subsidies

1. All fees and subsidies are valid from January 2024, unless otherwise advised.
2. All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
3. From 1st January 2024, the GST will be increased to 9%.

Certificate

Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.

Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.