Key Takeaways
At the end of the course, the participants will be able to:
Identify the sales and marketing information required by users of the information
Understand relevant web analytics tools and make recommendations to their organisation
Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions
Implement and apply web analytics and metrics to improve web performance
Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance
Who Should Attend
This course is designed as an introductory course for anyone with an interest or needed requirement to understand web analytics and its application in business, sales and marketing.
The course assumes no prior knowledge of Web Analytics or the Google Analytics platform.
It is applicable for professionals engaged in the following areas.
Web Management
Digital Marketing
Marketing Communications
Product Marketing
Business Analysis
Sales and Business Development
User Experience Design
Customer Analytics
What Will Be Covered
The course will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.
This course will cover:
Web Analytics fundamentals, tools, and strategies
Google Analytics features, reporting and applications
Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis
By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimisation scenarios.
Fees
|
Full course fee
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S$750.00 |
|
7% GST on full course fee
|
S$52.50 |
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Total course fee payable, including GST
|
S$802.50 |
Certification
Certificate of Completion
Participants must be assessed competent in all assessments for group assessments and/or individual assessments where applicable.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.