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NUS-ISS Podcast - Ignite



The NUS-ISS Podcast - Ignite sparks dynamic conversations with industry leaders and innovators, diving into the latest in digital transformation, tech trends, and leadership. Each episode delivers actionable insights and inspiring stories to help listeners thrive in today's world.

EP2: Service Design: Designing the Future Service Innovation and Strategy in Asia

In this episode Ankush Samant, Principal Lecturer & Consultant, Digital Innovation & Design Practice at NUS-ISS together with Karin Aue, Senior Lecturer, Division of Industrial Design at NUS College of Design and Engineering explore the growing significance of service design covering various touchpoints such as the shift of service design from human-centered to planet-centric design; the role of service design in the sustainability and circular economy; and the impact of AI on service design practices.


EP1: Fireside Chat with Nir Eyal - Driving Product Engagement for Public Good

Amy Huang, Chief, Digital Products & Platforms Practice of NUS-ISS and Nir Eyal, author of Hooked and Indistractable, discussed how to build habit-forming products for public good using the "Hooked Model" (trigger, action, variable reward, investment). To overcome distractions. Nir emphasized the importance of understanding internal triggers, making time for focused work, hacking back external triggers, and making commitments to prevent distractions. The discussion covered various aspects of public good, including sustainability, education, and encouraging 'good' habits that aren't inherently enjoyable.




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