Overview
The key goal of any organisation is to earn and/or increase revenue without sacrificing profitability. The Marketing function plays a critical role in achieving this. This means applying customer specific data-driven strategies and today, marketers are incorporating such strategies across all stages of decision making namely planning, execution, and monitoring.
This certificate aims to equip the learners with the skills to manage data and provide analytics solutions for customer relationship management and monitor campaigns effectively for business goals. It enables participants to measure short-term objectives, long term strategies, and optimum return on marketing investments.
The course will cover the following elements: CRM concepts, Customer Life Cycle Management principles, concepts of multivariate analysis like dimension reduction, cluster analysis, profiling, Propensity models, Attrition/churn Models, RFM Analysis, Customer Lifetime Value calculation, Campaign Management principles and Marketing Mix Modelling.
The certificate will equip the participants to deploy insights from data to pick the right consumer, with the right channel and design the right message. Successful completion of the certificate will provide customer analytics, marketing insights, and data scientist roles which specialising in customer management.
Key Takeaways
- Define and understand the principles of customer relationship management, segmentation, customer journey experience, satisfaction and loyalty, customer churn analysis
- Understand the customer analytics components like lifecycle value, event and customer level techniques eg. RFM techniques, latency analysis, response models, propensity models, attrition models, association models. intent discovery etc.
- Understand the data and technical difficulties needed to implement a customer analytics project
- Understand the use cases for customer analytics usage
- Understand the analytical techniques for campaign management like test and learn techniques, cross channel techniques, channel mechanics and handoffs, touchpoint mapping
Modular Courses
Practice Module Application
For Stackable students who want to apply for the Practice Module of the Graduate Certificate in Customer Analytics, please click the button below to find out more details.
Apply Here
Fees & Subsidies
| Graduate Certificate in Customer Analytics |
Singapore Citizens
|
Permanent Residents
|
International/Others |
| Customer Analytics |
S$2,760 |
S$2,760 |
S$2,760 |
| Advanced Customer Analytics |
S$2,700 |
S$2,700 |
S$2,700 |
| Campaign Analytics |
S$2,700 |
S$2,700 |
S$2,700 |
| Subtotal |
S$8,160 |
S$8,160 |
S$8,160 |
| NUS-ISS Subsidy |
S$3,264 |
S$1,632 |
- |
| Nett fees |
S$4,896 |
S$6,528 |
S$8,160 |
| 9% GST on nett course fee |
S$440.64 |
S$587.52 |
S$734.40 |
| Total nett fee payable, inclusive of GST |
S$5,336.64 |
S$7,115.52 |
S$8,894.40 |
Note:
1. The Graduate Certificate (Grad Cert) fees above are valid from 1 July 2022 to 30 June 2025. NUS-ISS reserves the right to amend the fees without notice.
2. The subsidy applies on the start date of the first course of the Grad Cert. Full payment must be made for all courses under the Grad Cert before the start of the first course.
3. Participants who enrol for the entire Grad Cert must join the timetable for the through-train MTech programme. Participants who wish to have a more flexible timetable may opt to take the same courses under NUS-ISS Executive Education but will not be entitled to Grad Cert subsidies.
4. NUS-ISS subsidies are only for eligible self-paying participants.
5. The subsidy will be pro-rated by the courses taken in the Grad Cert. If a participant is given a waiver for a component course, the subsidy will be reduced in proportion.
6. Participants who have previously taken a course, whether in part or in full, but have not received a waiver for the course will not receive subsidy for subsequent attendance of the modular course. The overall subsidy for the Grad Cert will be reduced in proportion.
7. There is no subsidy for the Grad Cert Practice Module.
| |
Full Fee |
| Practice Module (10 Man Days) |
S$200 |
| 9% GST on nett course |
S$18 |
| Total fee payable |
S$218 |