Key Takeaways
The course aims to equip participants with an understanding of the role of platforms in business, the methods and process to design a business platform and the key enablers required to operationalise the platform. Based on the business needs, the relevant technical architecture blocks are defined to support the platform. On completion of this course, participants would be able to:
- Understand the role of platforms and identify the benefits and challenges of creating a business platform
- Design a business platform with a platform modelling framework
- Define the technical architecture blocks required for the platform
- Define key enablers to operationalize the platform
- Transitioning from a product to a platform and how key assets of the platform enable growth
The course will take the participants through design phases with hands-on activities. Participants are expected to do some pre-reading to be up to speed. Case based discussions, industry practitioners sharing will be used to augment learning.
Who Should Attend
This is an intermediate course is intended for managers, professionals, and business and technical architects operating in the digital product space, who need to have a practice based course to conceptualise and design a platform for business growth. Managers and professionals working on strategy and business or digital product innovations can also benefit.
Participants are expected to come from both corporate enterprises and start-ups, and are expected to interact to share views and experiences while working in their respective teams.
Prerequisites
Participants with 3 to 5 years of working experience in product management or with functional experience in a specific domain transitioning to a larger digital role would benefit most from the course; have a strong interest in digital product and services and an understanding of how these enhance business competitiveness; foundational insights into technology and its architecture.
This is an intensive, fully hands-on course, and participants are expected to do prior readings, class preparation and project work outside of in-class sessions over a 4-week period.
Participants must have working experience in a business or technology function. Some understanding of product management would be useful. Participants should have a keen interest to develop a digital platform business.
NUS-ISS also offers a range of other courses in product management and design thinking for participants new to digital.
Useful Pre-Course Knowledge
Participants who are new to product management are strongly encouraged to attend the Managing Digital Products to enhance their learning experience for APAB.
What to Bring
No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.
If you are bringing a laptop, please see below for the tech specs:
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Minimum
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Recommended
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Computer and processor
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1.6 GHz or faster, 2-core Intel Core i3 or equivalent
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1.8 GHz, 2-core Intel Core i3 or equivalent
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Memory
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4 GB RAM
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8 GB RAM
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Hard Disk
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256 GB disk size
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Display
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1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)
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Graphics
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Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).
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DirectX 10 graphics card for graphics hardware acceleration
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Others
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An internet connection – broadband wired or wireless
Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
A webcam or HD webcam - built-in or USB plug-in
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What Will Be Covered
This course will cover :
Platform Business
Types of platforms models
Impact on business
Role of ecosystems in platform
Phases of platform design
Ecosystem Analysis and Profiling
Entities, roles and platform participants
Platform modelling
Workshop on ecosystem profiling
The two Engines of platform design
Design considerations for the transaction and learning engines
Value Capture,pricing and monetisation
Workshop on transaction identification for value exchange and promotion of platform usage
Metrics and Platform Enablers
What to measure and why
Enablers – Governance, Trust, Brand
Workshop to identify success metrics and KPIs and how to design enablers
Technology Architecture for the Platform
The Platform Technical Reference (PTR) model and the “to-be” building blocks and components for the Platform Strategy.
The principles, standards and best practices for technology decisions
The Gaps Analysis matrix between the “as-is” and the “to-be” Technology Architectures
The Minimum Viable Platform (MVP) for specific business products and services with a view for platform growth and sustainability
Design considerations for security, reliability, scalability, sustainability, maintainability, growth, comprehensiveness, integration for business and market needs.
Workshop on technical platform challenges to enable business alignment
Architectural Challenges
Addressing architectural challenges in platform design
Addressing business decisions through the technical design
Workshop project presentation
Assessment and reflection
Fees & Subsidies
Fees for 2024
| |
Full Fee |
Singaporeans & PRs
(self-sponsored) |
| Full course fee |
S$3600 |
S$3600 |
| ISS Subsidy |
- |
(S$360) |
| Nett course fee |
S$3600 |
S$3240 |
| 9% GST on nett course fee |
S$324 |
S$291.60 |
| Total nett course fee payable, including GST |
S$3924 |
S$3531.60 |
Note:
- All fees and subsidies are valid from January 2024, unless otherwise advised.
- All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
- From 1st January 2024, the GST will be increased to 9%.
Certificate
Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.