NICF- Advanced Customer Analytics

Overview

This course is intended for both ICT and non-ICT professionals who had previous knowledge and experience in customer analytics, and who seek to enhance their analytical techniques. The course is suitable for those who have an active interest in customer analytics and attended basic training in data analytics. Participants will be provided with knowledge in advanced analytics, as well as the practice of using analytical tools. Through a blended learning approach involving hands-on activities, participants will learn how to apply advanced customer analytics at their workplace.


Upcoming Classes

Class 1 27 May 2019 to 29 May 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 2 30 Oct 2019 to 01 Nov 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm



Key Takeaways

At the end of the course, participants will be able to:

  • Apply dimension reduction and clustering techniques to create actionable customer groups and informed marketing strategy
  • Apply statistical methods to develop propensity models to optimise marketing budgets and run campaigns
  • Apply Customer Lifetime Value (CLV) estimation according to business needs



Who Should Attend

  • Marketing practitioners
  • Data analysts



What Will Be Covered

  • Use of dimension reduction techniques and clustering techniques to convert internal and external customer data into manageable and meaningful market segments
  • Application of statistical methods to develop propensity models which will help companies to optimise marketing budgets and run campaigns with improved conversion rate at a much lower cost
  • Prediction of Customer Lifetime Value (CLV) according to different business scenarios and how to use it to design customer loyalty strategies
  • Discussion of case studies
  • Hands-on exercises using SPSS/JMP/R
Format
Lectures and workshops



Fees & Funding

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

Less additional funding if eligible under various schemes

-

-

(S$540)

(S$675)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2889

S$866.70

S$326.70

S$191.70


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2700

S$2700

S$2700

S$2700

S$2700

SSG grant

-

(S$1890)

(S$1890)

(S$1890)

(S$1890)

Nett course fee

S$2700

S$810

S$810

S$810

S$810

7% GST on nett course fee

S$189

S$56.70

S$56.70

S$56.70

S$56.70

Total nett course fee payable, including GST

S$2889

S$866.70

S$866.70

S$866.70

S$866.70

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$540)

(S$675)

(S$540)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$326.70

S$191.70

S$326.70

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.





Certificate

Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Broad Schedule of Assessment: During the course
  • Passing Criteria: Generally achieve above 50% for quizzes and achieve objectives in the workshops
  • Assessment Method: Workshops and open book quiz

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:

  • IT-BDA-401S-1 Analyse data and identify business insights

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

 



Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.




Instructors

Mr. Dave HUFTON

View Profile >

Dr. Rita CHAKRAVARTI

Chief, MTech Enterprise Business Analytics Programme View Profile >

Course Resources

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