NICF- Customer Analytics

Overview

This course will equip participants with capability to segment, profile and better understand customers. These abilities are crucial in order to offer appropriate product to targeted customer through the most relevant channel.

You will learn how to identify profitable customers so that business can strategically acquire them and offer appropriate services and product. Business can increase the return on investment by applying targeted database marketing to acquire and keep customers instead of mass marketing.

This is a hands-on course that teaches you how to use different analytical techniques to solve different business objectives. Three practical workshops will demonstrate how to segment and profile your customers using SPSS Modeler.

This course is part of the Analytics & Intelligent Systems Series offered by NUS-ISS.
  • NICF- Customer Analytics
  • NICF- Customer Analytics

Enquiry

Please contact Ms. WONG Swee Lee at tel: 65162020 or email for more details.

Facts

Class Time: 9:00am - 5:00pm

Upcoming Classes

Class 107 Nov 2018 to 09 Nov 2018 (Full Time)

Duration: 3 days

Time:
9:00am - 5:00pm

Class 221 May 2019 to 23 May 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 329 Jul 2019 to 31 Jul 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 429 Oct 2019 to 31 Oct 2019 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Class 520 Jan 2020 to 22 Jan 2020 (Full Time)

Duration: 3 days

Time:
09:00am to 05:00pm

Course Details

  • Key Takeaways
  • Who Should Attend
  • What Will Be Covered
  • Fees & Funding
  • Certificate
  • Preparing for Your Course

At the end of the course, participants will be able to:

  • Understand customer segmentation so that different marketing tactics can be applied to different customer segments. For example, the most profitable customer segment might receive bigger discounts than other customer segments
  • Understand customer profiling so that customer segments are better understood not only descriptively, but, behaviourally (e.g. how much they spend per month, how long have they been buying from the business)
  • Apply SPSS Modeler analytical techniques, such as customer lifetime value, latency and RFM scoring, to solve business problems
  • Appreciate the Business Customer Game and learn when to market to each customer segment with the right product/service and through the right channel

  • Marketing Managers, Senior Marketing Analysts and Marketing Analysts
  • Business Development Managers, Senior Business Analysts and Business Analysts
  • Data Managers, Senior Data Analysts, Data Analysts, Senior Information Analysts, and Information Analysts
  • IT Managers
Pre-Requisites
Participants should have basic knowledge in business, marketing and be familiar with computer/statistical software (at least perform data analysis using excel).

Foundational knowledge in statistics at the level of the "NICF - Statistics Bootcamp " is strong recommended.
  • Introduction to customer analytics
  • Customer marketing basics
  • Applications of customer analytics
  • The Business Customer Game
  • Customer segmentation using latency
  • Customer profiling using RFM modelling
  • Customer value assessment using customer lifetime values
  • Profitable customer segments
  • Overall business health of the company

Format

Lectures and workshops

Self-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Full course fee

S$2760

S$2760

S$2760

S$2760

SSG grant

-

(S$1932)

(S$1932)

(S$1932)

Nett course fee

S$2760

S$828

S$828

S$828

7% GST on nett course fee

S$193.20

S$57.96

S$57.96

S$57.96

Total nett course fee payable, including GST

S$2953.20

S$885.96

S$885.96

S$885.96

Less additional funding if eligible under various schemes

-

-

(S$552)

(S$690)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

S$2953.20

S$885.96

S$333.96

S$195.96


Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click here.

Company-sponsored

International Participants

S'poreans and PRs 
(aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy1 
(S’poreans aged 40 and above)

Workfare Training Support2
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)

Enhanced Training Support for SMEs3

Notes

Full course fee

S$2760

S$2760

S$2760

S$2760

S$2760

SSG grant

-

(S$1932)

(S$1932)

(S$1932)

(S$1932)

Nett course fee

S$2760

S$828

S$828

S$828

S$828

7% GST on nett course fee

S$193.20

S$57.96

S57.96

S$57.96

S$57.96

Total nett course fee payable, including GST

S$2953.20

S$885.96

S$885.96

S$885.96

S$885.96

Fee payable to NUS-ISS

Less additional funding if eligible under various schemes#
(company needs to submit training grant and claim via Skillsconnect)

-

-

(S$552)

(S$690)

(S$552)

Total nett course fee payable, including GST, after additional funding from the various funding schemes

-

-

S$333.96

S$195.96

S$333.96

Actual financial outlay by company

Various Funding Schemes

1Mid-Career Enhanced Subsidy

  • Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.


2
Workfare Training Support (WTS)

  • Singaporeans aged 35 and above (13 years and above for Persons With Disabilities) and earn not more than $2,000 per month, may enjoy subsidies up to 95% of the course fees.


3
Enhanced Training Support for SMEs (ETSS)

  • SME-sponsored employees (Singaporean Citizens and PRs) may enjoy subsidies up to 90% of the course fees. For more details, click on Enhanced Training Support for SMEs.


Course attendee is eligible for only one funding scheme.

#For company-sponsored participants, companies would need to pay upfront 30% of the course fee to NUS-ISS and submit a training grant application for the remaining eligible subsidies, and subsequently a claim in Skillsconnect. For details, please refer to Skillsconnect guide 4.1 & 5.1.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll and up to 70% SSG funding of the course fee is available for eligible participants (Singapore Citizens and Permanent Residents). Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.


Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Broad Schedule of Assessment: During the course
  • Passing Criteria: Generally achieve above 50% for quizzes and achieve objectives in the workshops
  • Assessment Method: Workshops and open book quiz

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:

  • IT-STM-401S-1 Develop statistical model

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.

Course Resources

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Training Roadmap(s)

Please click on the discipline(s) to view the training roadmap of related courses to assess your training needs and goals.

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