At the end of the course, you will be able to:
- Implement social media marketing strategies
- Understand the framework of a social media driven marketing system
- Design a social media blueprint
- Integrate multimedia content and syndication components into a website
- Establish effective and engaging corporate presence within social media networks
- Evaluate search engine optimisation criteria as well as execute keyword research
- Monitor social media marketing efforts and evaluate social media ROI
This course is for:
- Marketing brand managers concerned with communicating product and corporate values through social media
- Business development managers concerned with engaging new business opportunities through social media
- Project Managers, Business Analysts and IT Professionals involved in social media marketing projects
- Product managers concerned with delivering product expertise to its target market and users
- System administrators concerned with maintaining and optimising corporate websites as effective communication hubs
Note: This course is for those who are new to or have some basic experience in the use of social media for business marketing.
Self-sponsored
|
|
International Participants
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S'poreans and PRs
(aged 21 and above)
|
SkillsFuture Mid-Career Enhanced Subsidy1
(S’poreans aged 40 and above)
|
Workfare Training Support
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)
|
|
Full course fee
|
S$2400
|
S$2400
|
S$2400
|
S$2400
|
|
7% GST on full course fee
|
S$168
|
S$168
|
S$168
|
S$168
|
|
Less: Grant Amount
|
-
|
(S$270)
|
(S$900)
|
(S$2280)
|
|
Total nett course fee payable, including GST
|
S$2568
|
S$2298
|
S$1668
|
S$288
|
Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees, apart from government subsidies. For more information, click
here.
Company-sponsored
|
|
International Participants
|
S'poreans and PRs
(aged 21 and above)
|
SkillsFuture Mid-Career Enhanced Subsidy1
(S’poreans aged 40 and above)
|
Workfare Training Support
(S’poreans aged 35 and above, and earn ≤ $2,000 per month)
|
Enhanced Training Support for SMEs^
|
|
Full course fee
|
S$2400
|
S$2400
|
S$2400
|
S$2400
|
S$2400
|
|
7% GST on full course fee
|
S$168
|
S$168
|
S$168
|
S$168
|
S$168
|
|
Less: Grant Amount
|
-
|
(S$270)
|
(S$900)
|
(S$2280)
|
(S$900)
|
Total nett course fee payable, including GST
(*companies need to submit training grant via Skillsconnect)
|
S$2568
|
S$2298
|
S$1668
|
S$288
|
S$1668
|
*Companies will be required to submit the training grant for ISS endorsement in the Skillsconnect system 30 days before course start date OR no later than 30 days after course start date.
Application is via Skillsconnect. You may wish to refer to Skillsconnect guide 4.1 for more information.
^For more information on Enhanced Training Support for SMEs, click here.
This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.
Certificate of Completion
The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.
WSQ Assessment
- Broad Schedule of Assessment: During the course
- Passing Criteria: The group workshop will be evaluated for the team effort and some of the workshops require individual submission after the group discussion. The passing marks for both group workshop as well as the individual submission ≥ 50%
- Assessment Method: Group workshop will be based on the case study and team will work on the solution and present it together; Individual assessment – the individual submission at the end of the group discussion.
Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:
- IT-GSM-401S-1 Develop and plan sales and marketing activities
- IT-PMT-401S-1 Manage product brands
Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available. User ID and password will be provided in the participant’s kit.
Venue
Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615
Click here for directions to NUS-ISS.
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.