Overview
| Part of |
-
|
| Duration |
3 days
|
| Course Time |
9:00am - 5:00pm |
| Enquiry |
Please contact Ms. Jane LIM at
tel: 66013975 or
email for more details.
|
"If social media isn't part of your business strategy, you've already fallen behind the curve and your competition." - Erik Qualman, American author of Socialnomics, Digital Leader and Crisis
Social media’s continual popularity and rise has made it arguably, more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking is being rapidly replaced by online social media equivalents such as Blogs, YouTube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience reach, ease-of-use and speedy implementation of these social media platforms have levelled the playing field in the competition to reach large numbers of target prospects effectively for businesses. For them, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are indeed radically transforming businesses.
This course is designed to equip enterprise professionals with the knowledge and skills to become more social media savvy, increasing their capability in implementing the appropriate social media practice within their organisation through the effective utilisation of enterprise social media marketing strategies.
This course is part of the Digital Innovation & Design Series offered by NUS-ISS.