NICF- Social Media Marketing

Overview

"If social media isn't part of your business strategy, you've already fallen behind the curve and your competition." - Erik Qualman, American author of Socialnomics, Digital Leader and Crisis

Social media’s continual popularity and rise has made it arguably, more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking is being rapidly replaced by online social media equivalents such as Blogs, YouTube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience reach, ease-of-use and speedy implementation of these social media platforms have levelled the playing field in the competition to reach large numbers of target prospects effectively for businesses. For them, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are indeed radically transforming businesses.

This course is designed to equip enterprise professionals with the knowledge and skills to become more social media savvy, increasing their capability in implementing the appropriate social media practice within their organisation through the effective utilisation of enterprise social media marketing strategies.

This course is part of the Digital Innovation & Design Series offered by NUS-ISS.
  • NICF- Social Media Marketing
  • NICF- Social Media Marketing

Enquiry

Please contact Ms. Jane LIM Suet Ming at email for more details.

Facts

Class Time: 9:00am - 5:00pm

Upcoming Classes

Class 101 Nov 2017 to 03 Nov 2017

Duration: 3 days

Course Details

  • Key Takeaways
  • Who Should Attend
  • What Will Be Covered
  • Fees & Funding
  • Certificate
  • Preparing for Your Course

At the end of the course, you will be able to:

  • Implement social media marketing strategies
  • Understand the framework of a social media driven marketing system
  • Design a social media blueprint
  • Integrate multimedia content and syndication components into a website
  • Establish effective and engaging corporate presence within social media networks
  • Evaluate search engine optimisation criteria as well as execute keyword research
  • Monitor social media marketing efforts and evaluate social media ROI

This course is for:

  • Marketing brand managers concerned with communicating product and corporate values through social media
  • Business development managers concerned with engaging new business opportunities through social media
  • Project Managers, Business Analysts and IT Professionals involved in social media marketing projects
  • Product managers concerned with delivering product expertise to its target market and users
  • System administrators concerned with maintaining and optimising corporate websites as effective communication hubs

Note: This course is for those who are new to or have some basic experience in the use of social media for business marketing.

  • Social media fundamentals
  • Social by design
  • Social media framework & strategies
  • Social media management
  • Social media monitoring & analytics 101
  • Social media best practices & checklist

Format

Lecture and workshops 

Self-sponsored

International Students

S'poreans (below 40 years old)/ PRs (of any age)

SkillsFuture Mid-Career Enhanced Subsidy 
(i.e. S’porean aged 40 and above)

Workfare Training Support

Full course fee

S$2400

S$2400

S$2400

S$2400

GST (7%) on full course fee

S$168

S$168

S$168

S$168

Less: Grant Amount

-

(S$270)

(S$900)

(S$2280)

Total nett course fee payable, including GST

S$2568

S$2298

S$1668

S$288

Company-sponsored

International Students

S'poreans (below 40 years old)/ PRs (of any age)

SkillsFuture Mid-Career Enhanced Subsidy 
(i.e. S’porean aged 40 and above)

Workfare Training Support

Enhanced Training Support for SMEs^

Full course fee

S$2400

S$2400

S$2400

S$2400

S$2400

GST (7%) on full course fee

S$168

S$168

S$168

S$168

S$168

Less: Grant Amount

-

(S$270)

(S$900)

(S$2280)

(S$900)

Total nett course fee payable, including GST

S$2568

S$2298

S$1668

S$288

S$1,668


*Companies will be required to submit the training grant for ISS endorsement in the Skillsconnect system before course start date OR no later than 30 days after course start date

Application is via Skillsconnect. You may wish to refer to Skillsconnect guide 4.1 for more information.

^For more information on Enhanced Training Support for SMEs, click here.

This course is aligned to the National Infocomm Competency Framework (NICF) and accredited by SSG. Absentee payroll subsidy is available for eligible companies and companies on a short work week system will receive the absentee payroll subsidy based on their employees' current income. Please visit www.ssg.gov.sg for full details.

Certificate of Completion

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

WSQ Assessment

  • Broad Schedule of Assessment: During the course
  • Passing Criteria: The group workshop will be evaluated for the team effort and some of the workshops require individual submission after the group discussion. The passing marks for both group workshop as well as the individual submission ≥ 50%
  • Assessment Method: Group workshop will be based on the case study and team will work on the solution and present it together; Individual assessment – the individual submission at the end of the group discussion.

Upon passing the assessment, Statement of Attainment (SOAs) will be issued to certify that the participant has passed the following Competency Units:

  • IT-GSM-401S-1 Develop and plan sales and marketing activities
  • IT-PMT-401S-1 Manage product brands

Participants may need to attend additional coaching sessions and re-assessments if they do not pass the required competency units. ISS reserves the right not to disclose any information on the course assessment process.

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.

Course Resources

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