Social Media Marketing

Overview

Part of -
Duration 3 days
Course Time 9:00am - 5:00pm
Enquiry Please contact Ms. Jane LIM at tel: 66013975 or email for more details.
× We are currently revamping this course and new dates will be scheduled. Other recommended courses are Social Media Analytics, Digital & Social Engagement Strategy and Web Analytics & SEO.

"If social media isn't part of your business strategy, you've already fallen behind the curve and your competition." - Erik Qualman, American author of Socialnomics, Digital Leader and Crisis

Social media’s continual popularity and rise has made it arguably, more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking is being rapidly replaced by online social media equivalents such as Blogs, YouTube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience reach, ease-of-use and speedy implementation of these social media platforms have levelled the playing field in the competition to reach large numbers of target prospects effectively for businesses. For them, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are indeed radically transforming businesses.

This course is designed to equip enterprise professionals with the knowledge and skills to become more social media savvy, increasing their capability in implementing the appropriate social media practice within their organisation through the effective utilisation of enterprise social media marketing strategies.

This course is part of the Digital Innovation & Design Series offered by NUS-ISS.

Key Takeaways

At the end of the course, you will be able to:

  • Implement social media marketing strategies
  • Understand the framework of a social media driven marketing system
  • Design a social media blueprint
  • Integrate multimedia content and syndication components into a website
  • Establish effective and engaging corporate presence within social media networks
  • Evaluate search engine optimisation criteria as well as execute keyword research
  • Monitor social media marketing efforts and evaluate social media ROI




Who Should Attend

This course is for:

  • Marketing brand managers concerned with communicating product and corporate values through social media
  • Business development managers concerned with engaging new business opportunities through social media
  • Project Managers, Business Analysts and IT Professionals involved in social media marketing projects
  • Product managers concerned with delivering product expertise to its target market and users
  • System administrators concerned with maintaining and optimising corporate websites as effective communication hubs

Note: This course is for those who are new to or have some basic experience in the use of social media for business marketing.




What Will Be Covered

  • Social media fundamentals
  • Social by design
  • Social media framework & strategies
  • Social media management
  • Social media monitoring & analytics 101
  • Social media best practices & checklist

Format

Lecture and workshops 



Fees

International Participants

S'poreans and PRs

Full course fee

S$2400

S$2400

7% GST on full course fee

S$168

S$168

Total nett course fee payable, including GST

S$2568

S$2298





Certificate

Certificate of Completion

Upon successful completion of this course, you will receive Certificate of Completion from ISS.




Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available. User ID and password will be provided in the participant’s kit.

Venue

Institute of Systems Science, NUS
25 Heng Mui Keng Terrace
Singapore 119615 

Click here for directions to NUS-ISS.

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to isstraining@nus.edu.sg or call 6516 2093 if you have any enquiry or feedback.




Instructors

Ms. Alexis CHEONG

View Profile >

Ms. LIM Wee Khee

Chief, Digital Innovation & Design Practice View Profile >

Mr. YU Chen Kuang

Principal Lecturer & Consultant, Digital Strategy & Leadership Practice View Profile >

Course Resources

Develop your Career in the Following
Training Roadmap(s)

Please click on the discipline(s) to view the training roadmap of related courses to assess your training needs and goals.

You Might be Interested in...

A+
A-
Scrolltop