Key Takeaways
Upon completion of the course, participants will be able to:
- Understand and apply the central concepts of Design Thinking to innovation projects
- Approach service innovation from an outside-in perspective and understand the process for evolving a fuzzy idea into a fully envisioned service concept.
- Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas.
- Understand and use tools such as personas, customer journey mapping, service blueprinting and storytelling to realize service innovation
- Illustrate a new service innovation concept and explain its value proposition and the outcome intended for the customer
- Carry out low fidelity prototyping of a proposed innovation concept to evaluate, adapt and refine the idea
Who Should Attend
This course is applicable to practitioners and managers who need to know how to apply design thinking to evolve ideas from abstract to service concept and design.
This course has been designed for Service, Product, and Project Managers seeking to extend their innovation skillset. The course will be relevant to:
- Product Development Managers
- Service Improvement Teams
- Product and Service Managers
- Project Managers
- Innovation Managers
- Quality & Process Improvement Managers
- Marketing Managers & Executives
- Customer Service Managers
Prerequisite
No prerequisite for the course participants.
What to Bring
No printed copies of course materials are issued.
Participants must bring their laptops with power charger to access and download course materials.
Please see below for the tech specs:
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Minimum
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Recommended
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Computer and processor
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1.6 GHz or faster, 2-core Intel Core i3 or equivalent
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1.8 GHz, 2-core Intel Core i3 or equivalent
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Memory
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4 GB RAM
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8 GB RAM
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Hard Disk
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256 GB disk size
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Display
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1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)
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Graphics
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Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).
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DirectX 10 graphics card for graphics hardware acceleration
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Others
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An internet connection – broadband wired or wireless
Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
A webcam or HD webcam - built-in or USB plug-in
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What Will Be Covered
The course will include lectures and hands-on exercises hinged on a Design Challenge given in class.
A typical sequence of the modules is as follows. Where required, any changes to these details will be discussed and confirmed before each run of the course.
This course will cover:
- Innovation Approach using Design Thinking
- User Research and Ethnography
- Identifying Opportunities and Generating Ideas
- Concept Prototyping
- Communicating Concepts
- Implementing Innovation
By the end of the course, participants will be able to initiate, design and plan for implementation of innovative solutions to the given design challenge.
Fees & Subsidies
Fees for 2024
| |
Full Fee |
Singaporeans & PRs
(self-sponsored) |
| Full course fee |
S$2400 |
S$2400 |
| ISS Subsidy |
- |
(S$240) |
| Nett course fee |
S$2400 |
S$2160 |
| 9% GST on nett course fee |
S$216 |
S$194.40 |
| Total nett course fee payable, including GST |
S$2616 |
S$2354.40 |
Note:
- All fees and subsidies are valid from January 2024, unless otherwise advised.
- All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
- From 1st January 2024, the GST will be increased to 9%.
Certificate
Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.