NUS
 
ISS
 
NUS ISS

Service Design

Overview

Reference No TGS-2025056247
Part of Graduate Certificate in Designing and Managing Products and Platforms, Graduate Certificate in Product Strategy and Inception
Duration 3 days
Course Time 9:00am to 5:30pm
Enquiry Please email ask-iss@nus.edu.sg for more details.
Innovation is a primary source of competitive advantage in the global marketplace. Service Design leans on concepts and practices in ‘Design Thinking’ to research and develop innovative ideas. The course offers organisations the process, methods, tools and techniques to translate innovation into a reality. In order to maximize the benefits of innovation, organisations are currently focused on three key aspects:
  • Building an environment suitable for Innovation and Design
  • Ensuring that the innovation and design process is efficient and effective
  • Equipping their team with the capability to design and deliver innovative solutions

Based on these aspects, this course provides participants with a practical, ‘hands on’ exploration of the principles, tools, and frameworks such as Design Thinking for Service Design. The course also discusses the essentials needed to breed an innovation culture in the organisation.

This course is part of the Digital Innovation & Design series, Professional Diploma in Smart Health Leadership programme as well as the Graduate Certificate in Designing and Managing Products and Platforms series offered by NUS-ISS.

 

Upcoming Classes


Class 1: 5 to 13 October 2026 (Public Run)
Duration: 3 Days
When: 5, 12 & 13 Oct 2026
Time: 9:00am to 5:30pm

Class 2: 10 to 19 November 2026 (Public Run)
Duration: 3 Days
When: 10, 18, 19 Nov 2026
Time: 9:00am to 5:30pm

Class 3: 25 to 27 January 2027 (This is a Health Services Run))
Duration: 3 Days
When: 25, 26 Jan & 27 Jan 2027
Time: 9:00am to 5:30pm

 

register now

Registration Instructions

Self-sponsored Participants

  • Register for the course by clicking on the "Register Now" button above
  • You may refer to the User Guide for Learner

Company-sponsored Participants

  • You will have to be registered for the course by someone from your company who has an account on the LifeLong Learning Portal (L³AP)
  • The person in-charge may register you for the course by:
    • Generating a corporate registration link for you to register for the course
      • After the link is generated, you must:
        1. Click on the corporate registration link after logging in
      • If you do not follow the above instructions, you will be registered for the course as self-sponsored
    • Registering you for the course backend
      • You will still be required to log in to L³AP and complete your registration by clicking on the "Register Now" button above
  • You may refer your HR/L&D POC to the User Guide for Company

 

Key Takeaways

Upon completion of the course, participants will be able to:

  • Understand and apply the central concepts of Design Thinking to innovation projects
  • Approach service innovation from an outside-in perspective and understand the process for evolving a fuzzy idea into a fully envisioned service concept.
  • Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas.
  • Understand and use tools such as personas, customer journey mapping, service blueprinting and storytelling  to realize  service innovation
  • Illustrate a new service innovation concept and explain its value proposition and the outcome intended for the customer
  • Carry out low fidelity prototyping of a proposed innovation concept to evaluate, adapt and refine the idea


Who Should Attend

This course is applicable to practitioners and managers who need to know how to apply design thinking to evolve ideas from abstract to service concept and design.

This course has been designed for Service, Product, and Project Managers seeking to extend their innovation skillset. The course will be relevant to:

  • Product Development Managers
  • Service Improvement Teams
  • Product and Service Managers
  • Project Managers
  • Innovation Managers
  • Quality & Process Improvement Managers
  • Marketing Managers & Executives
  • Customer Service Managers


Prerequisite
No prerequisite for the course participants.

What to Bring

No printed copies of course materials are issued.
Participants must bring their laptops with power charger to access and download course materials.

Please see below for the tech specs:

Minimum

Recommended

Computer and processor

1.6 GHz or faster, 2-core Intel Core i3 or equivalent

1.8 GHz, 2-core Intel Core i3 or equivalent

Memory

4 GB RAM

8 GB RAM

Hard Disk

256 GB disk size

Display

1280 x 768 screen resolution (32-bit requires hardware acceleration for 4K and higher)

Graphics

Graphics hardware acceleration requires DirectX 9 or later, with WDDM 2.0 or higher for Windows 10 (or WDDM 1.3 or higher for Windows 10 Fall Creators Update).

DirectX 10 graphics card for graphics hardware acceleration

Others

An internet connection – broadband wired or wireless

Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth

A webcam or HD webcam - built-in or USB plug-in




What Will Be Covered

The course will include lectures and hands-on exercises hinged on a Design Challenge given in class.

A typical sequence of the modules is as follows. Where required, any changes to these details will be discussed and confirmed before each run of the course.

This course will cover:

  • Innovation Approach using Design Thinking
  • User Research and Ethnography
  • Identifying Opportunities and Generating Ideas
  • Concept Prototyping
  • Communicating Concepts
  • Implementing Innovation

By the end of the course, participants will be able to initiate, design and plan for implementation of innovative solutions to the given design challenge.



Fees & Subsidies

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Certificate

Certificate of Completion
Participants have to meet a minimum attendance rate of 75% and are required to pass the assessment to be issued a Certificate of Completion.


Preparing for Your Course

NUS-ISS Course Registration Terms and Conditions

Find out more.

NUS-ISS and Learner’s Commitment and Responsibilities

Find out more.

WIFI Access

WIFI access will be made available to participants.

Venue

NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615

Click HERE for directions to NUS-ISS

In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.

Course Confirmation

All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.

General Enquiry

Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.



Course Resources

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