Overview
The Graduate Certificate in Intelligent Consumer Analytics (GC ICA) is a graduate-level analytics certificate offered by NUS-ISS at the National University of Singapore. Designed for business professionals, analytics practitioners and aspiring consumer intelligence specialists seeking to advance towards a Master's degree, it equips learners with the end-to-end capabilities required to transform consumer, market and operational data into intelligent business decisions and data-driven innovation.
Covering the full consumer analytics lifecycle—from business model innovation and customer analytics to product innovation, operational excellence and AI—the programme provides both the business foundations and analytical capabilities needed to design customer-centric products, services and intelligent business operations. Participants will also learn to leverage Generative AI and Agentic AI as thinking partners to analyse complex business problems, evaluate strategic alternatives and support evidence-based decision making.
Participants will complete four modular courses over 14 training days, complemented by a hands-on Practice Module that reinforces learning through industry-inspired, problem-based application.
GC ICA is stackable towards the Master of Technology in Enterprise Business Analytics (MTech EBAC), providing a flexible pathway for professionals pursuing advanced qualifications in business analytics, consumer intelligence and AI.
Key Takeaways
- Design data-driven consumer business models by integrating market intelligence, consumer insights and business innovation frameworks.
- Apply customer analytics and AI to improve segmentation, personalisation, customer engagement and customer lifetime value.
- Leverage product analytics to identify innovation opportunities, optimise product portfolios, implement pricing strategies and accelerate commercial growth.
- Apply process analytics, intelligent automation and Agentic AI to optimise operations, orchestrate adaptive workflows and improve enterprise performance.
- Apply Generative AI and Agentic AI to generate, evaluate and refine decision options for complex consumer business challenges.
- Translate analytics and AI insights into explainable, evidence-based decisions, actionable business strategies and sustainable business growth.
Modular Courses
Practice Module Application
For Stackable students who want to apply for the Practice Module of the Graduate Certificate in Intelligent Consumer Analytics, please click the button below to find out more details.
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Fees & Subsidies
| Graduate Certificate in Business Analytics Practice |
Singapore Citizens
|
Permanent Residents
|
International/Others |
| Statistics Bootcamp II |
S$4,000 |
S$4,000 |
S$4,000 |
| Data Analytics Process and Best Practices II |
S$2,700 |
S$2,700 |
S$2,700 |
| Predictive Analytics - Insights of Trends and Irregularities |
S$4,500 |
S$4,500 |
S$4,500 |
| Text Analytics |
S$2,700 |
S$2,700 |
S$2,700 |
| Subtotal |
S$13,900 |
S$13,900 |
S$13,900 |
| NUS-ISS Subsidy |
S$5,560 |
S$2,780 |
- |
| 9% GST on nett course fee |
S$750.60 |
S$1,000.80 |
S$1,251 |
| Total nett fee payable, inclusive of GST |
$9,090.60 |
S$12,120.80 |
S$15,151 |
Note:
1. The Graduate Certificate (Grad Cert) fees above are valid from 1 July 2022 to 30 June 2025. NUS-ISS reserves the right to amend the fees without notice.
2. The subsidy applies on the start date of the first course of the Grad Cert. Full payment must be made for all courses under the Grad Cert before the start of the first course.
3. Participants who enrol for the entire Grad Cert must join the timetable for the through-train MTech programme. Participants who wish to have a more flexible timetable may opt to take the same courses under NUS-ISS Executive Education but will not be entitled to Grad Cert subsidies.
4. NUS-ISS subsidies are only for eligible self-paying participants.
5. The subsidy will be pro-rated by the courses taken in the Grad Cert. If a participant is given a waiver for a component course, the subsidy will be reduced in proportion.
6. Participants who have previously taken a course, whether in part or in full, but have not received a waiver for the course will not receive subsidy for subsequent attendance of the modular course. The overall subsidy for the Grad Cert will be reduced in proportion.
7. There is no subsidy for the Grad Cert Practice Module.
| |
Full Fee |
| Practice Module (10 Man Days) |
S$200 |
| 9% GST on nett course |
S$18 |
| Total fee payable |
S$218 |