Profile
Lim Wee Khee leads the Digital Innovation & Design Practice in NUS-ISS, providing coaching, consultancy and education services in areas of User-Centric Design, Service Design and Innovation. The practice focuses on innovation, user-centric design, and applications into Customer Experience (CX), User Experience (UX) and Service Design. Pioneering the Active Learning for Problem Solving (ALPS) approach, she enjoys codifying her industry experience to guide corporate teams in solving organisational problems and to support leaders to build capability in organisations.
Wee Khee has over two decades of industry leadership experience with MNCs in education, consumer technology, electronics, telecommunications, and tourism sectors. She held leadership roles in both local Singapore and Asia-Pacific across organisations like Sony, Creative Technologies, Nokia, Singapore Tourism Board and element14 (Avnet). Her areas of expertise include customer experience (CX), business strategy, creative services, digital marketing, ecommerce, product/services/commercial marketing, brand communications and engagement strategies.
Wee Khee graduated from National University of Singapore, BBA (Hons) and holds a Masters in Training and Development (with Distinction) from Griffith University. She is a Senior Professional Adult Educator Level 3, Certified under Training and Adult Educator Professional Pathway (TAEPP), and has extensive experience in curriculum design and delivery for public and private sectors.
- Master of Training and Development with Distinction, Griffith University.
- Bachelor of Business Administration, Marketing Major (Honours), National University of Singapore (NUS).
- Executive Education (Camelot Program), INSEAD.
- Advanced Certificate in Training and Assessment (ACTA), Institute of Adult Learning (IAL) Singapore.
- element14 (Avnet) - Head of Commercial Marketing and Creative Services & Customer Experience Lead, APAC
- Singapore Tourism Board - Deputy Director, Marketing Activation & Innovation
- Nokia Southeast Asia Pacific - Online Sales and Marketing, Senior Manager
- Nokia Singapore - Head of Marketing, Singapore
- Creative Technology - Internet Marketing
- Sony Asia Pacific - Regional Marketing
What I Teach
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