Key Takeaways
By the end of this course, participants will be able to:
- Apply business innovation frameworks to identify data-driven opportunities across services, products and business processes.
- Design innovative service models and customer experiences using analytics, consumer insights and design thinking.
- Develop new product concepts, revenue models and digital business opportunities from market trends and consumer behaviour.
- Redesign operational processes using analytics and AI to improve efficiency and scalability.
- Leverage Generative AI to generate, compare and evaluate alternative business model and innovation strategies.
- Translate consumer insights into evidence-based business decisions and actionable growth strategies
Who Should Attend
This course is designed for business, product and innovation managers, customer experience, marketing and digital transformation professionals, business analysts, strategy and consumer insights professionals, entrepreneurs, and public sector professionals seeking to drive business innovation using data, analytics and AI.
Pre-requisites
Participants should have a basic understanding of business data and an interest in applying analytics and AI to customer-related challenges. Some familiarity with basic statistics and analytics as well as Python programming would be beneficial.
What to Bring
No printed copies of course materials are issued.
Participants must bring their internet-enabled computing device (laptops, tablet etc) with power charger to access and download course materials.
If you are bringing a laptop, please see below for the tech specs:
| Minimum | Recommended |
Operating Systems | • Windows 7, 8, 10 or
• Mac OS | Laptop running the latest
version of either Windows or
Mac OS |
System Type | 32-bit | 64-bit |
Memory | 8 GB RAM | 16+ GB RAM |
Hard Drive | 256 GB disk size | |
Others | • An internet connection – broadband wired or wireless
• Installation permissions (non-company laptops)
• Keyboard
• Mouse/Trackpad
• Display
• Power adapter (laptop battery might run out) | DirectX 10 graphics card for graphics hardware acceleration
|
What Will Be Covered
- Data-Driven Service Innovation
- Use customer and operational data to identify unmet needs, improve customer journeys and design innovative service experiences that support customer-centric decision making.
- Data-Driven Product Innovation
- Leverage consumer insights, market trends and analytics to develop new products, digital offerings and revenue opportunities while evaluating strategic product and investment decisions.
- Data-Driven Process Innovation
- Apply operational analytics and AI to redesign workflows, improve efficiency and enable scalable business operations through AI-assisted operational decision making.
- Integrated Business Model Innovation
- Combine service, product and process insights to develop data-driven business models using AI to evaluate strategic alternatives, assess trade-offs and recommend business decisions that create customer value and sustainable business growth.
Fees & Subsidies
SkillsFuture Singapore (SSG) Funding 2026 (Effective 1 July)
| Fee Component | Full Course Fees | Singapore Citizens & PRs Aged 21 Years and Above (70% Funding Support) | Singapore Citizens Aged 40 Years and Above (90% Funding Support) | Enhanced Training Support for SMEs (ETSS) (90% Funding Support) |
|---|
| Full Course Fee | S$2,850.00 | S$2,850.00 | S$2,850.00 | S$2,850.00 |
| SSG Funding | - | S$1,995.00 | S$1,995.00 | S$1,995.00 |
| Nett Course Fee | S$2,850.00 | S$855.00 | S$855.00 | S$855.00 |
| 9% GST on Nett Course Fee | S$256.50 | S$76.95 | S$76.95 | S$76.95 |
| Additional Funding if Eligible Under Various Schemes | - | - | S$570.00 | S$570.00 |
| Total Nett Course Fee Payable, Including GST | S$3,106.50 | S$931.95 | S$361.95 | S$361.95 |
|---|
Note:
- SSG Funding is available to qualified individuals, subject to meeting the attendance requirement and passing of assessment.
- All self-sponsored Singaporeans aged 25 and above can use their SkillsFuture Credit to pay for course fees. For more information about SkillsFuture Credit, click here.
- SME fees are applicable only to participants who are sponsored by small and medium enterprises.
- SSG funding is subjected to availability.
Certificate
The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course and pass the required assessments.
Preparing for Your Course
NUS-ISS Course Registration Terms and Conditions
Find out more.
NUS-ISS and Learner’s Commitment and Responsibilities
Find out more.
WIFI Access
WIFI access will be made available to participants.
Venue
NUS-ISS
25 Heng Mui Keng Terrace
Singapore 119615
Click HERE for directions to NUS-ISS
In the event of a change of venue, participants are advised to refer to the acceptance email sent one week prior to the commencement date.
Course Confirmation
All classes are subject to confirmation and NUS-ISS will send an acceptance email to participants one week prior to the commencement date. Confirmed registrants are to attend and complete all lectures, class exercises, workshops and assessments (where applicable). Additionally, all responses to feedbacks and surveys conducted by NUS-ISS and its partners must be submitted. All training and assessments will be delivered as described in the course webpage.
General Enquiry
Please feel free to write to ask-iss@nus.edu.sg if you have any enquiry or feedback.